Assistant Brand Manager

We are looking for an experienced Brand Manager to strengthen our brand, manage our social media presence, and protect the company’s reputation.

The ideal candidate understands the Nigerian market and online culture, can identify emerging reputational risks, and responds to consumer concerns with professionalism, speed, and sound judgment.

Key Responsibilities

• Develop and execute strategies to increase brand awareness, credibility, and consumer trust.
• Manage the company’s presence across Facebook, Instagram, TikTok, X, and other relevant platforms.
• Monitor brand mentions, consumer feedback, media coverage, and emerging social media trends.
• Establish an early warning system and clear procedures for handling negative publicity and communications crises.
• Coordinate with customer service, quality assurance, sales, and legal teams to verify facts, address complaints, and prepare timely public responses.
• Build and maintain relationships with local media, influencers, industry experts, and business partners.
• Create clear, engaging content and maintain consistent brand messaging.
• Track campaign performance and public sentiment, and recommend improvements.

Requirements

• Relevant experience in brand management, public relations, or social media management.
• Experience in the food, beverage, or FMCG industry is an advantage.
• Strong understanding of Nigerian consumers, local culture, and the social media landscape.
• Proven ability to manage sensitive consumer complaints, negative publicity, or communications crises.
• Excellent spoken and written English; knowledge of Nigerian Pidgin or other local languages is an advantage.
• Strong communication, judgment, coordination, and execution skills.
• Ability to remain calm under pressure and respond effectively to urgent situations.
• A commitment to accurate, transparent communication and respectful treatment of consumers.