Business Development Officer

Job title : Business Development Officer

Job Description

• We are in need of a seasoned and well-experienced head of business development professional currently working within a finance or commercial bank who will supervise the team, lead, and facilitate all marketing activities within the company.
• Trinity Financial Services Limited is a financial advisory and wealth management company, licensed and supervised by the Central Bank of Nigeria (CBN) to provide custom-made financial services to both corporate and individual customers.

Brief Summary of Job:

• The business development manager will be responsible for leading and executing the company’s overall marketing strategy to drive brand awareness, customer acquisition, engagement, and revenue growth.
• This role involves overseeing a high-performing marketing team, managing the marketing budget, and ensuring alignment between marketing initiatives and business goals.

Key Responsibilities

• Evaluating the creditworthiness of potential customers.
• Creating credit scoring models for risk assessments.
• Approving and rejecting loans based on available data
• Calculating and setting loan interest rates
• Negotiating the terms of the loan with new clients
• Ensuring all loans and lending procedures comply with regulations
• Maintaining records of all company loans.
• Monitoring loan payments and bad debts.
• Reviewing and updating the company’s credit policy.

Strategic Leadership:

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Identify new market opportunities and lead market research initiatives.
• Define and track KPIs for marketing performance and ROI.

Team Management:

• Recruit, mentor, and manage junior teammates of marketing professionals.
• Promote a data-driven, collaborative, and innovative team culture.
• Provide regular performance feedback and professional development opportunities.

Brand Management:

• Oversee brand positioning, messaging, and visual identity.
• Ensure consistency of brand voice across all platforms and touchpoints.
• Manage public relations, partnerships, and sponsorships.

Digital Marketing & Campaigns:

• Lead all marketing efforts, including SEO, SEM, email marketing, social media, and content marketing.
• Plan and manage multi-channel marketing campaigns.
• Optimize the company website and digital presence for conversion and performance.

Product & Customer Marketing:

• Collaborate with product and sales teams to develop go-to-market strategies.
• Oversee customer segmentation, lifecycle marketing, and retention strategies.
• Gather customer insights to inform product development and messaging.

Budgeting & Reporting:

• Manage the marketing budget and allocate resources effectively.
• Analyze campaign performance and report results to senior leadership.
• Make data-informed recommendations for continuous improvement

Requirements & Qualifications

• Bachelor’s Degree in marketing, business, or a related field (master’s degree preferred).
• Must be working with a finance, fintech, or commercial bank.
• 7+years of experience in marketing, with at least 8 years in a senior leadership role.
• Proven experience leading successful marketing campaigns across multiple channels.
• strong marketing portfolio and customer base
• Strong knowledge of strategic marketing
• Excellent communication, leadership, and organizational skills.
• Ability to work in a fast-paced, results-driven environment.
• Experience working in a financial or banking institution
• Strong network within the job location and its environment
• A certification/license is preferred.

Benefits

• Health Insurance
• Pension Plan
• Leave Allowance
• Training & Development