Field Sales Officer

Job Summary

The Field Sales Officer is responsible for driving sales growth, ensuring product availability, and maintaining strong relationships with retail outlets. The role involves visiting assigned stores, merchandising products, monitoring stock levels, and executing trade marketing activities to maximize brand visibility and sales performance.

Key Responsibilities

Sales & Business Development

• Achieve assigned sales targets within designated territory
• Identify new retail outlets and onboard them
• Promote company products and secure orders from retailers
• Monitor competitor activities and provide market feedback

Merchandising & Brand Visibility

• Ensure proper product display in stores according to company standards
• Implement promotional and trade marketing activities
• Maintain clean, organized, and attractive product shelves
• Ensure correct pricing and visibility of all products

Relationship Management

• Build and maintain strong relationships with store owners and managers
• Address retailer concerns and resolve issues promptly
• Ensure customer satisfaction and loyalty

Inventory & Stock Management

• Monitor stock levels in stores and prevent stock-outs
• Coordinate with distributors to ensure timely product delivery
• Track product movement and report slow/fast-moving items

Reporting & Administration

• Submit daily/weekly sales and activity reports
• Maintain accurate records of visits, orders, and collections (if applicable)
• Provide feedback on market trends and customer preferences

Requirements

• Minimum of OND/HND/BSc in Marketing, Business Administration, or related field
• 1–3 years experience in FMCG or retail sales
• Strong communication and negotiation skills
• Good knowledge of the local market and retail landscape
• Ability to work independently and meet targets
• Basic understanding of merchandising principles

Key Skills

• Sales and negotiation
• Relationship management
• Time management and organization
• Market awareness
• Problem-solving skills

KPIs (Performance Metrics)

• Sales target achievement
• Number of active retail outlets
• Product availability (reduced stock-outs)
• Visibility and merchandising compliance
• Customer/retailer retention rate