Senior Digital Marketer - E-Commerce
Full-time
Work Dey HR Services
Job title : Senior Digital Marketer - E-Commerce
Job Location : Lagos Deadline : August 27, 2026 Quick Recommended LinksThe Role
- As we expand oure-commerce presence, we are looking for a data-driven Digital Marketer to lead our online growth, from member acquisition to the sale of fitness products and digital programs.
- The ideal candidate is a "Growth Hacker" who understands the Abuja fitness landscape. You will manage our social media, run high-converting ad campaigns, and, most importantly, optimize our e-commerce store to drive revenue. You must have a proven track record of converting "likes" into sales and gym memberships.
Key Responsibilities
- E-Commerce Management: Oversee the online store (Shopify, WooCommerce, or similar), managing product listings, inventory sync, and conversion rate optimization (CRO).
- Performance Marketing: Execute paid ad campaigns (Meta, Google, TikTok) specifically focused onReturn on Ad Spend (ROAS)for product sales and gym sign-ups.
- Content & Video Strategy: Create engaging "fitness-style" video content (Reels/TikToks) showcasing our facility, trainers, and products to build an active online community.
- Email & SMS Marketing: Design automated funnels for lead nurturing, membership renewals, and abandoned cart recovery.
- SEO & Local Search: Optimize our website and Google Business Profile to ensure we are the #1 result for "gyms in Abuja" or "fitness gear in Nigeria".
- Analytics: Use Google Analytics and Meta Pixel to track the entire customer journey, providing weekly reports on growth and ROI.
Requirements & Qualifications
- Experience: 4–10+ years of digital marketing experience, with at least 2 years focused onE-Commerce and retail sales.
- Technical Skills: Proficiency in Meta Business Suite, Google Ads, and e-commerce platforms. Familiarity with AI tools for content and data analysis is a major plus.
- Industry Passion: A genuine interest in fitness, health, or sports equipment.
- Local Knowledge: Deep understanding of the Abuja consumer market (Gwarinpa, Wuse, Maitama, etc.) and effective delivery/logistics for e-commerce in Nigeria.
- Portfolio: Candidates must demonstrate past success in driving measurable sales growth (e.g., "Increased online revenue by X%").
Vacancy posted 22 hours ago
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