Digital Marketing Specialist
Full-time
Softhills Limited
Softhills is a fast-growing e-commerce technology company that specialize in home goods, health & wellness, beauty & skincare, fitness, home goods, and tech-driven e-commerce solutions.
We are looking for a results-driven Digital Marketing Specialist to lead our online growth, drive customer acquisition, and optimize marketing campaigns across multiple platforms.
Role Overview
As a Digital Marketing Specialist at Softhills, you will be responsible for developing and executing high-performing digital marketing strategies. Your goal is to increase brand awareness, drive sales, and maximize ROI through paid advertising, social media, SEO, and email marketing.
Key Responsibilities
Paid Advertising & Performance Marketing
- Develop and manage Facebook, Instagram, Google, TikTok, and YouTube Ads.
- Optimize ad budgets and strategies for maximum return on ad spend (ROAS).
- Track and analyze ad performance using Google Analytics & Meta Business Suite.
- Implement retargeting strategies to boost conversions.
Social Media Growth & Content Strategy
- Develop and execute social media content plans to grow brand presence.
- Work with content creators and designers to create engaging posts, videos, and reels.
- Manage influencer partnerships and brand collaborations.
- Monitor engagement, followers, and community interactions.
Website Optimization & SEO
- Oversee SEO strategies to improve organic traffic and search rankings.
- Ensure a seamless shopping experience through optimized product pages and landing pages.
- Track website performance and conversion rates.
Email, WhatsApp & SMS Marketing
- Plan and execute email campaigns for customer retention, abandoned cart recovery, and promotions.
- Set up marketing automation for lead nurturing.
- Track open rates, click-through rates, and customer engagement.
Data Analytics & Performance Tracking
- Monitor KPIs (Key Performance Indicators) and adjust marketing strategies accordingly.
- Use Google Analytics, Facebook Pixel, and CRM tools to track customer behavior.
- Provide weekly and monthly reports on campaign performance and business impact.
Requirements & Qualifications
Education & Experience:
- Bachelor’s degree in Marketing, Business, or related field.
- 3+ years experience in digital marketing (preferably in e-commerce).
Technical Skills:
- Proven experience with Facebook Ads, Google Ads, TikTok Ads, and Instagram marketing.
- Knowledge of SEO, email marketing, content marketing, and social media strategy.
- Familiarity with tools like Google Analytics, Meta Business Suite, Klaviyo, Mailchimp, and Shopify/WooCommerce.
Vacancy posted 5 hours ago
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