Marketing Execution Lead - Key Accounts Channel

Job title : Marketing Execution Lead - Key Accounts Channel

ABOUT THE JOB

The Marketing Execution Lead Key Accounts (KAs) is responsible for the end-to-end execution of channel-specific marketing plans across Modern Trade and Key Account customers in Nigeria. (Supermarkets, QSR, PFM). This role holder will work closely collaborate with the Key account sales team and the Channel Marketing Manager KA to ensure that commercial priorities are translated into best-in-class in-store execution. The role focuses on driving superior visibility, availability, and activation excellence at the point-of-sale materials (POSM), delivering impactful shopper experiences that convert purchase intent into sales across all categories.

IS THIS YOU?

• University degree in Marketing and related course discipline
• Minimum of 7 years of professional experience
• Proven experience in Trade marketing or shopper marketing (3 years+) or channel marketing.
• Strong understanding of Modern Trade/Key Accounts environment including merchandizing execution, POSM deployment and usage.
• Strategy development experience
• Strong project management and execution
• Strong stakeholder management and collaboration skills
• Strong communication & data analytical skills
• Innovative, flexible, open-minded personality

YOUR KEY RESPONSIBILITIES

• Partner with KA sales team and Portfolio Managers, The Coca-Cola Company (TCCC) channel teams to design and continuously adapt the Business Plan, leveraging all available internal and external market data
• Develop market and potential analysis together with TCCC and Sales
• Work with Regional Marketing lead, Channel Marketing Manager and vendor/agencies to execute operationalized brand initiatives by relevant channel, track impact and proactively course correct in the interest of delivering business targets.
• Drive standard-execution of marketing campaigns, shopper promotions and PICOS across Key Account FC/IC channels leveraging local and global best practices and in line with brand guidance from Portfolio Team and TCCC
• Maintain aligned activation calendar for priority customers and lead the execution of the customized displays, POSMs and shopper programs by customer (on time and in full delivery)
• Participate in KA customer annual joint business planning and routine quarterly reviews.