Diagnostic Centre Marketer

Job Summary

• The Diagnostic Centre Marketer is responsible for driving the growth of the diagnostic centre by promoting its laboratory, imaging, cardiac, and specialized diagnostic services.
• The role involves developing strategic partnerships, generating referrals, increasing client acquisition, and strengthening the centre's brand presence among healthcare providers, corporate organizations, HMOs, and the general public.

Key Responsibilities

• Develop and execute marketing and business development strategies to increase utilization of the diagnostic centre's services.
• Build and maintain relationships with hospitals, clinics, specialist practices, general practitioners, HMOs, corporate organizations, NGOs, and other referral partners.
• Conduct regular client visits to generate referrals and business opportunities.
• Promote the centre's diagnostic services, including laboratory, radiology, cardiac diagnostics, wellness packages, and preventive health screenings.
• Prepare proposals, quotations, and service agreements for corporate clients and partners.
• Identify new markets and business opportunities to expand the centre's customer base.
• Coordinate health awareness campaigns, medical outreaches, and promotional events.
• Organize presentations and product/service demonstrations for prospective clients.
• Monitor competitors' activities, market trends, and customer needs to inform business strategies.
• Ensure prompt follow-up on leads and maintain strong client relationships.
• Maintain an accurate database of prospects, referrals, and existing clients.
• Prepare weekly, monthly, and quarterly business development reports.
• Collaborate with clinical and operations teams to ensure excellent customer experience and service delivery.
• Achieve assigned sales, revenue, and client acquisition targets.

Qualifications

• Bachelor's Degree or HND in Marketing, Business Administration, Healthcare Management, Public Health, or a related field.
• Professional certification in Marketing, Sales, or Business Development is an added advantage.

Experience:

• 3–5 years of experience in healthcare marketing, business development, medical sales, or diagnostics marketing.
• Experience marketing laboratory, radiology, diagnostic imaging, or hospital services is highly desirable.
• Proven track record of achieving sales and business development targets.

Required Skills & Competencies:

• Strong business development and sales skills.
• Excellent communication, presentation, and negotiation skills.
• Relationship management and networking ability.
• Customer-focused with a strong service orientation.
• Proposal writing and contract negotiation skills.
• Strategic thinking and market analysis.
• Ability to work independently and meet targets.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Good organizational and time management skills.
• Knowledge of healthcare services and referral systems is an advantage.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should send their CV  to:  View email address on hotnigerianjobs.com using the Job Title as the subject of the mail.

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