Content Marketer

In partnership with our client, a company building Africa's leading prediction market and event-trading platform, we're looking for a Content Marketer to own how the brand tells its story across every customer touchpoint. Content sits at the heart of helping people discover, understand, trust, and actively participate in a completely new way of engaging with real-world events. This isn't just marketing the product, it's shaping how people learn about and experience prediction markets for the first time.

Who are we looking for?

• You are a strategic storyteller who can turn complex ideas into simple, engaging, and high-impact content.
• You are comfortable creating across multiple formats, including social media, newsletters, educational
• resources, campaigns, product updates, blogs, and community communications.
• You are culturally tuned in, with strong awareness and insight across sports, entertainment, politics, and
• pop culture.
• You are someone who thrives in a fast-paced environment and doesn't mind a little chaos.
• You are detail-oriented, with excellent writing, editing, and proofreading skills.
• You are comfortable working with content management systems, SEO best practices, and keyword
• research tools.
• You are analytically minded, comfortable with Google Analytics, social media analytics, and other
• measurement tools.
• You are a strong project manager, proactive and clear in your communication.

Your Responsibilities...

Strategy & Content Creation

• You will develop and execute content strategies that align with business goals, product updates, and user engagement initiatives.
• You will create and manage content that drives conversation around trending topics in sports, entertainment, politics, and pop culture.
• You will manage the blog and newsletter, publishing insightful, educational content that increases user understanding of prediction markets and platform mechanics.

Social & Community

• You will oversee daily social media presence, including posting schedules, community interaction, and timely market-related updates across Instagram, Twitter, LinkedIn, TikTok, and other platforms.
• You will work with influencers and content creators to amplify organic reach and build brand credibility across niche and mainstream audiences.

Collaboration & Optimization

• You will collaborate with the design and marketing team to produce compelling multimedia content, including short-form videos, carousels, and infographics tailored for specific audiences and platforms.
• You will track and analyze audience behavior, platform insights, and content performance to continuously refine and optimize content strategy.
• You will stay on top of cultural and industry trends, especially within sports, politics, and entertainment, to anticipate market-relevant moments and produce timely, reactive content.

Success looks like...

• Consistent growth in engagement and reach across all social and content channels.
• A blog and newsletter that measurably improves user understanding of prediction markets and platform mechanics.
• Timely, culturally relevant content that capitalizes on trending moments in sports, politics, and entertainment.
• Strong collaboration with design and marketing that results in a steady output of high-quality multimedia content.
• Content performance insights that directly inform and improve strategy over time.

To be considered for this role you should have...

• 2-3 years of experience in content marketing, copywriting, social media, or digital marketing.
• Strong cultural awareness across key sectors, particularly sports, entertainment, and politics.
• Excellent writing, editing, and proofreading skills with strong attention to detail.
• Experience with content management systems (WordPress, HubSpot, etc.).
• Proficiency in SEO best practices and keyword research tools.
• Knowledge of Google Analytics, social media analytics, and other measurement tools.
• Understanding of email marketing platforms and automation.
• Strong project management skills and experience creating content for B2C audiences.
• Background or interest in prediction markets, financial markets, or event-based contract trading is a plus.

Challenges you may face in this role...

• Keeping pace with fast-moving cultural and industry moments while maintaining quality and brand consistency.
• Simplifying complex financial concepts for audiences new to prediction markets without losing accuracy.
• Balancing a wide range of formats and channels while staying focused on what actually drives engagement and growth.
• Operating in a fast-paced, sometimes chaotic startup environment where priorities can shift quickly.

The Goodies...

• Competitive salary that reflects your skills, experience, and contributions.
• Comprehensive medical insurance and wellness support.
• Sponsored professional development opportunities and continuous learning resources.
• Creative freedom to experiment with new ideas and formats.
• Hybrid work model, 3 days a week in the office.
• The chance to directly shape how a category-defining product is discovered and understood by million