Digital Ads Specialist

Job title : Digital Ads Specialist

Key Responsibilities

• Plan, create, manage, and optimise paid advertising campaigns across Facebook, Instagram, Google, and other relevant digital platforms.
• Develop effective advertising strategies to promote properties, land sales, and real estate investment opportunities.
• Generate qualified leads and drive property enquiries, inspections, and sales.
• Monitor campaign performance, advertising budgets, cost per lead, and conversion rates.
• Conduct audience research and implement effective targeting and retargeting strategies.
• Collaborate with the marketing and creative teams to develop compelling ad creatives and campaign content.
• Analyse campaign data and provide regular performance reports with actionable recommendations.
• Continuously test and optimise campaigns to improve results and return on advertising spend.

Requirements

• A bachelor's degree, HND, or relevant professional qualification in Marketing, Digital Marketing, Business Administration, or a related field is an advantage.
• Proven experience managing paid digital advertising campaigns.
• Previous experience in the real estate industry is mandatory.
• Demonstrable knowledge of Meta Ads Manager and Google Ads.
• Strong understanding of lead generation, audience targeting, conversion tracking, and campaign optimisation.
• Ability to analyse advertising data and deliver measurable business results.
• Excellent communication, analytical, and problem-solving skills.
• A results-oriented mindset with the ability to work independently and meet targets.