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CRM-Manager/in

CRM-Manager/in (100%)
Die Juristische Medien AG mit Sitz in Zürich zählt mit einem grossen juristischen Verlagsprogramm bestehend aus Print, Digital, Veranstaltungen und Services zu den führenden Unternehmen im Fachmediengeschäft. Die Bedürfnisse unserer renommierten Autorinnen und Autoren sowie die Qualitätsansprüche unserer Kunden aus Praxis und Wissenschaft sind Leistungsmassstab und bestimmen mit Innovation und Weitsicht das Portfolio und den Kurs des Unternehmens.
Zur Erweiterung unseres Teams suchen wir am Standort in Zürich zum nächstmöglichen Zeitpunkt:
CRM-Manager/in (100%)
Ihre Tätigkeiten
Entwicklung und Umsetzung der CRM-Strategie
Planung von Massnahmen zur Kundenbindung und Abo-Verlängerung
Analyse von Kunden- und Nutzungsdaten zur Optimierung von Marketing- und Vertriebsmassnahmen
Planung und Umsetzung zielgruppenspezifischer Kampagnen (Newsletter, Marketing Automation, Reaktivierung)
Unterstützung von Cross- und Upselling von Fachmedien
Sicherstellung der Datenqualität und relevanter Metadaten in allen ERP-Systemen
Implementierung und Betreuung eines neues CRM-Systems
Monitoring und Reporting von Kampagnen- und Vertriebskennzahlen
Enge Zusammenarbeit mit Business-Analyse, Marketing und Vertrieb sowie Produktmanagement
Mitarbeit bei der Weiterentwicklung unseres Portfolios
Ihr Profil
Abgeschlossenes Studium (z. B. Marketing, Wirtschaft, Wirtschaftsinformatik oder Recht) mit mehrjähriger Erfahrung im CRM oder datengetriebenem Marketing
Analytische und strukturierte Arbeitsweise sowie Affinität zu Daten und digitalen Produkten
Gute Erfahrung mit CRM-Tools und idealerweise mit ERP- und CMS-Systemen
Sehr gute Deutschkenntnisse; ösisch- und Englischkenntnisse sind von Vorteil
Es erwartet Sie ein vielseitiges Aufgabenspektrum und Platz für kreative Ideen in einer kollegialen Atmosphäre mit kurzen Kommunikationswegen und respektvollem Umgang. Gute Sozial und Vorsorgeleistungen und ein attraktiver Arbeitsplatz in der Altstadt sind weitere Vorzüge. Wir freuen uns über Ihre aussagekräftigen Bewerbungsunterlagen mit Anschreiben, Lebenslauf und Zeugnissen in einer PDF-Datei. Bitte geben Sie Ihren frühestmöglichen Eintrittstermin und Ihre Gehaltsvorstellung zwingend im Motivationsschreiben an. jid8004c91a jit0623a jiy26a

Vacancy posted 3 days ago
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