Senior Account Manager

Job title : Senior Account Manager

Job description

• Lead and review high-level strategy, direction and growth plans for all assigned brands.
• Serve as a 360° Agency Lead across the Agency’s full range of services.
• Take ownership of client assignments from brief to delivery.
• Lead end-to-end pitching, from prospecting to closing and onboarding.
• Drive new business acquisition and contribute significantly to annual revenue targets.
• Identify upsell and cross-sell opportunities with existing clients.
• Act as a senior point of contact for key clients.
• Oversee the performance of Strategy, Social Media, Influencer Marketing, Performance Marketing, Creative/Content, Production, Digital Advertising, Experiential and Media Buying teams.
• Review and provide strategic and commercial oversight on client-facing deliverables before they go out.
• Oversee influencer marketing campaigns end-to-end.
• Oversee social media and brand management.
• Oversee development and deployment of creative assets and campaign materials.
• Translate client objectives into clear briefs and manage delivery.
• Provide hands-on leadership across strategy, business development, account management, media, digital, influencer or content when required.
• Forecast, plan and manage project and campaign budgets.
• Improve client retention, account growth, service quality and profitability.
• Identify new business opportunities, services, partnerships and talent.
• Recommend and implement new processes, systems and operating structures.
• Contribute to market research, competitor analysis and strategic initiatives.