Digital Marketing Specialist

Job Summary

• We are looking for a creative, analytical, and results-driven Digital Marketing Specialist to lead our online marketing efforts, strengthen our digital presence, and drive customer acquisition.
• The ideal candidate should have hands-on experience in digital marketing, WordPress website design and management, landing page creation, basic UI/UX and app design, content creation, and performance marketing.
• This role requires someone who can combine creativity with data-driven decision-making to deliver measurable business growth.

Key Responsibilities
Digital Marketing:

• Develop and execute digital marketing strategies that align with business goals.
• Plan, launch, and optimize paid advertising campaigns across Meta, Google, LinkedIn, TikTok, and other relevant platforms.
• Generate qualified leads, increase brand awareness, and improve customer acquisition.
• Monitor campaign performance, analyze KPIs, and optimize campaigns based on data.
• Conduct market research, audience segmentation, and competitor analysis.

Website Design & WordPress Management:

• Design, build, manage, and maintain company websites using WordPress.
• Create responsive, mobile-friendly, and SEO-optimized websites and landing pages.
• Install, configure, and manage WordPress themes and plugins.
• Update website content, banners, blogs, and product/service pages.
• Optimize website speed, security, and user experience.
• Perform website backups, troubleshooting, and routine maintenance.
• Integrate third-party tools such as CRMs, payment gateways, analytics, forms, and email marketing platforms.
• Coordinate with developers when advanced technical changes are required.

App Design & Product Experience:

• Design user-friendly mobile app interfaces and user journeys using Figma or similar design tools.
• Create wireframes, prototypes, and mockups for new features.
• Collaborate with developers to ensure accurate implementation of designs.
• Recommend UX improvements based on analytics and customer feedback.
• Support app launches, updates, and digital marketing campaigns.

Social Media & Content Marketing:

• Develop monthly content calendars.
• Create engaging graphics, videos, and marketing content.
• Manage and grow social media platforms.
• Respond to online inquiries and maintain community engagement.

SEO & Analytics:

• Implement on-page and off-page SEO best practices.
• Monitor website performance using Google Analytics, Google Search Console, and Tag Manager.
• Prepare weekly and monthly marketing performance reports.
• Email Marketing & CRM:
• Create and execute email marketing campaigns.
• Develop marketing automation workflows.
• Manage customer databases and lead nurturing campaigns.

Branding & Creative Support:

• Ensure brand consistency across all digital channels.
• Support product launches, promotions, and marketing campaigns.
• Collaborate with internal teams to create high-quality marketing assets.

Key Performance Indicators (KPIs)

• Qualified leads generated.
• Return on Ad Spend (ROAS).
• Website traffic and conversion rate.
• WordPress website uptime, speed, and SEO performance.
• Social media growth and engagement.
• Email campaign performance.
• Mobile app downloads, engagement, and retention.
• Revenue generated from digital marketing initiatives.

Requirements

• Bachelor’sDegree in Marketing, Business Administration, Mass Communication, Computer Science, or a related field.
• 2–5+ years of experience in Digital Marketing.
• Strong experience with WordPress website development and management.
• Proficiency in Elementor, WPBakery, or other WordPress page builders.
• Knowledge of HTML and CSS (JavaScript is an added advantage).
• Experience with Google Ads, Meta Ads, SEO, SEM, and Google Analytics.
• Experience using Figma or similar UI/UX design tools.
• Proficiency in Canva, Adobe Photoshop, or other creative software.
• Understanding of website hosting, domain management, DNS configuration, SSL, and website security.
• Excellent communication, analytical, and project management skills.
• Ability to manage multiple projects and meet deadlines.

Preferred Skills

• Experience with Shopify or other e-commerce platforms.
• Knowledge of marketing automation tools such as Mailchimp, Brevo, or HubSpot.
• Familiarity with CRM platforms.
• Experience in conversion rate optimization (CRO).
• Video editing and motion graphics skills.
• Experience with Agile project management tools such as Trello, ClickUp, Basecamp, or Jira.

What We’re Looking For:

• We’re looking for someone who is not just a marketer, but a digital growth specialist—someone who can confidently manage digital campaigns, build and maintain WordPress websites, contribute to app design and user experience, analyze performance data, and continuously improve our online presence.
• The ideal candidate is proactive, creative, detail-oriented, tech-savvy, and passionate about delivering measurable business results.

Application Closing Date
31st August, 2026.

How to Apply
Interested and qualified candidates should send their CV to:  View email address on hotnigerianjobs.com using the Job Title as the subject of the email.

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