Territory Sales Manager (TSM)

Job title : Territory Sales Manager (TSM)

Job Summary

• The Territory Sales Manager (TSM) is responsible for driving sales execution, distribution, and visibility of the company’s diaper and sanitary pad brands within a defined territory.
• This role focuses on field implementation, retail development, and distributor relationship management to achieve set sales targets.
• The TSM ensures that every outlet in the assigned area is effectively serviced, stocked, and compliant with trade marketing standards.

Key Responsibilities

• Achieve daily, weekly, and monthly sales targets for the assigned territory.
• Execute the company’s sales and promotional plans to increase product offtake.
• Manage product sales through distributors, sub-distributors, wholesalers, and retail outlets.
• Create Territory sales plans and quotas in alignment with business objectives
• Monitor and track secondary sales and ensure continuous product availability.
• Expand numeric distribution by identifying and opening new retail outlets.
• Maintain an up-to-date outlet list and route plan for daily coverage.
• Ensure products are properly merchandised and priced according to company policy.
• Visit outlets regularly to strengthen customer relationships and ensure visibility compliance.
• Work closely with assigned distributors to ensure proper stock planning, order generation, and timely deliveries.
• Drive sales through the distributor’s sales representative and support them with market execution.
• Monitor distributor performance, stock levels, and inventory turnover.
• Provide feedback to ASM on distributor challenges, opportunities, and market trends.
• Monitor competitor activities and provide timely field intelligence.
• Submit accurate daily sales reports and field updates to the ASM.
• Track and analyze outlet performance (volume, frequency, and SKU mix).
• Provide the necessary support to sales associates to enable them to generate market leads and close new deals
• Positively contribute to team effort by accomplishing related results

Qualifications & Experience

• Bachelor’s degree in marketing, Business Administration, or a related field.
• 2 years of field sales experience in FMCG, preferably in diapers, sanitary pads, or hygiene products.
• Proven record in territory management and retail development.
• Experience in food & beverage FMCG is acceptable with strong route-to-market knowledge.
• Must be residing within or familiar with the assigned territory.
• Proficiency in Microsoft Excel and sales reporting applications