Sales Executive, FMCG

Job title : Sales Executive, FMCG

Job Summary: 

We are seeking dynamic and results-oriented Sales Executive with 3-6 years of proven sales experience, including a minimum of 2 years within the FMCG industry with Modern Trade experience. The ideal candidates will play a pivotal role in driving sales growth by promoting and selling our premium cashew products to a diverse clientele. This position demands exceptional communication skills, a strategic sales mindset, and a demonstrated ability to cultivate and sustain strong customer relationships. If you have a track record of exceeding sales targets, a passion for delivering exceptional customer experiences, and thrive in a fast-paced environment, we invite you to join our team and contribute to the continued success of our brand. 

Key Responsibilities: 

Sales and Revenue Generation

• Achieve monthly, quarterly, and annual sales targets.
• Identify new sales opportunities within assigned territories.
• Ensure product availability in retail outlets, supermarkets, or distributor warehouses. 

Market Expansion & Promotions

• Expand customer base by onboarding new distributors, retailers, or other clients.
• Open new sales territories and penetrate underserved markets.
• Conduct regular store visits to identify new opportunities
• Execute promotional activities, such as product sampling or discounts. 

Customer Relationship Management

• Build and maintain strong relationships with existing stores and key accounts.
• Address customer complaints and resolve issues promptly.
• Provide after-sales support like sales optimization 

Merchandising and Brand Visibility

• Ensure proper placement and display of products in stores are done by in-store merchandisers.
• Participate in promotional campaigns and in-store branding/activations.
• Monitor competitor activities and provide feedback to the team.
• Monitor promotions and recommend strategies needed for business growth. 

Reporting and Analysis

• Prepare and submit sales reports, sales target breakdown and market feedback.
• Analyse sales performance and recommend strategies for improvement.
• Monitor stock levels and ensure timely replenishment in stores. 

Territory Management

• Manage a designated sales territory, ensuring effective coverage.
• Plan daily/weekly routes to maximize time and efforts.
• Optimize the use of resources to cover territory effectively. 

Compliance and Documentation

• Ensure compliance with company policies, procedures, and regulatory requirements.
• Maintain accurate records of sales, invoices, and client communications. 

Requirements : 

• Minimum of bachelor’s degree in business administration, Marketing, or a related field. 
• 3-6 years of proven experience as a Sales Executive with at least 2 years of solid experience in the FMCG industry dealing with Modern Trade. 
• Solid understanding of sales techniques and pipeline management. Understanding of Modern Trade process and dealing. 
• Strong negotiation and persuasion skills. 
• Excellent communication and interpersonal skills. 
• Ability to work independently and as part of a team. 
• Proficiency in MS Office and CRM software. 
• Proven track record of achieving sales targets and driving business growth. 

Benefits: 

• Competitive salary with exclusive logistics & data allowance. 
• Negotiable commission. 
• HMO 
• PENSION 
• Opportunity for career growth in a thriving industry.