Sales Director – Nigeria

Industry: Digital Advertising / Media Technology

Reporting Line: Business Leaders/Executive Management Team in China

Job Summary

The Sales Director will be responsible for leading revenue growth, strategic partnerships, and market expansion for the company’s Digital Advertising business across Nigeria.

The role requires a commercially driven leader with strong experience in both the Fintech and Telecommunications sectors, deep industry relationships, and a proven ability to drive enterprise sales, media partnerships, and business development initiatives within the African digital ecosystem.

The successful candidate will serve as the bridge between the Nigerian market and the company’s leadership team in China, ensuring alignment on commercial strategy, revenue targets, market intelligence, and operational execution.

Key Responsibilities

Sales & Revenue Growth

• Develop and execute strategic sales plans to achieve aggressive revenue and profitability targets across Nigeria and West Africa.
• Drive new business acquisition and expand existing client relationships within:
  • Telecommunications
  • Fintech
  • Banking
  • FMCG
  • Betting
  • E-commerce
  • Technology
  • Media and Entertainment sectors.
• Lead end-to-end enterprise sales cycles from prospecting and negotiation to contract closure and account growth.
• Identify high-value advertising opportunities across digital platforms, mobile ecosystems, programmatic advertising, and performance marketing channels.
• Build a scalable sales pipeline and maintain accurate forecasting for executive leadership.

Strategic Client Relationship Management

Build and maintain executive-level relationships with key decision-makers, including:

• CMOs
• Marketing Directors
• Digital Transformation Leaders
• Commercial Executives
• Agency Leadership Teams.
• Leverage existing network within Fintech and Telecommunications industries to accelerate market penetration and business growth.
• Act as a trusted commercial advisor to clients on digital advertising strategy, audience targeting, data-driven marketing, and campaign optimization.
• Ensure high client retention, satisfaction, and long-term account expansion.

Regional Market Expansion

• Drive commercial expansion into key West African markets.
• Develop localized go-to-market strategies aligned with regional business realities and consumer behavior trends.

Leadership & Team Management

• Lead, mentor, and manage the regional sales and business development team.
• Establish performance KPIs, sales governance frameworks, and accountability structures.
• Collaborate with Marketing, Product, Operations, and Finance teams to ensure commercial alignment and execution excellence.
• Foster a high-performance, target-driven sales culture.

Stakeholder & Cross-Border Management

• Provide regular commercial updates, pipeline reports, and strategic recommendations to business leaders in China.
• Coordinate effectively across multicultural and cross-border teams.
• Support executive leadership with strategic partnerships, investor discussions, and high-level commercial engagements where required.

Requirements & Qualifications

Educational Qualification

• Bachelor’s Degree in Business Administration, Marketing, Economics, Mass Communication, or related discipline.
• MBA or relevant professional qualification is an added advantage.

Experience

• Minimum of 10–15 years’ commercial experience with at least 5 years in senior sales leadership roles.
• Proven experience within:
  • Digital Advertising
  • Media Technology
  • Telecommunications
  • Fintech sectors.
• Strong track record of achieving and exceeding multi-million-dollar revenue targets.
• Demonstrated experience managing enterprise and regional accounts across West Africa.
• Experience working with international or multinational organizations is highly preferred.

Technical & Commercial Competencies

Strong understanding of:

• Digital advertising ecosystem
• Programmatic advertising
• Mobile advertising
• Performance marketing
• Data monetization
• Consumer analytics.
• Strong negotiation, presentation, and stakeholder management skills.
• Excellent business acumen and strategic thinking capability.
• Ability to interpret market data and convert insights into revenue opportunities.

Relationship & Network Requirements

Extensive network across:

• Telecommunications companies
• Fintech organizations
• Advertising agencies
• Enterprise businesses
• Media buying agencies.
• Strong reputation and credibility within the Nigerian and West African business ecosystem.

Behavioral Competencies

• Commercially aggressive and result-oriented.
• Entrepreneurial mindset with strong market intelligence capability.
• High emotional intelligence and relationship management skills.
• Strong leadership presence and executive communication ability.
• Ability to work effectively in fast-paced and multicultural environments.

Key Performance Indicators (KPIs)

Revenue growth achievement

• New client acquisition rate
• Client retention and account expansion
• Regional market penetration
• Sales pipeline conversion rate
• Strategic partnership development
• Team productivity and performance
• EBITDA contribution and profitability growth

Compensation & Benefits

• Competitive Executive Salary
• Performance-Based Bonus Structure
• Commission Package
• Health Insurance
• Career Growth within an International Organization