Senior Brand Manager

Job Summary

• The Senior Brand Manager is responsible for developing and executing brand strategies that drive brand equity, market share, consumer engagement, and profitable growth across the company's portfolio.
• The role leads the planning and implementation of integrated marketing initiatives, ensuring consistent brand positioning across all channels, including sales, on-trade, modern trade, and open market. Working closely with Sales, Trade Marketing, Digital Marketing, Consumer Insights, and external agencies.
• The Senior Brand Manager ensures that all brand activities deliver measurable business results and strengthen the company's competitive position within the wines and spirits market.

Key Responsibilities

• Develop and execute brand strategies to increase brand equity, market share, and revenue growth.
• Lead the planning and execution of integrated marketing campaigns, product launches, and promotional activities.
• Drive consumer awareness, engagement, and brand visibility across all marketing channels.
• Monitor market trends, consumer insights, and competitor activities to identify growth opportunities and inform strategic decisions.
• Manage brand budgets and evaluate campaign performance to maximize return on marketing investment (ROI).
• Develop creative briefs and manage relationships with advertising, media, digital, and activation agencies to ensure high-quality campaign execution.
• Lead the development and execution of sponsorships, events, and experiential marketing initiatives that enhance brand equity.
• Collaborate closely with Sales and Trade Marketing teams to ensure effective execution of brand initiatives across Modern Trade, General Trade, and On-Trade (HORECA) channels.
• Track brand performance and prepare regular reports with actionable insights and recommendations for continuous improvement.
• Mentor and support junior members of the brand team while contributing to the overall marketing strategy of the business.

Key Performance Indicators (KPIs)

• Revenue Growth.
• Market Share.
• Brand Awareness.
• Consumer Engagement.
• Sales Volume & Value Growth.
• Marketing ROI.
• Successful Product Launches.
• Brand Equity.

Requirements
Education:

• Bachelor's Degree/HND in Marketing, Business Administration, or a related discipline.
• MBA is an added advantage.

Experience:

• Minimum of 10 years' experience in Brand Management or Marketing within the FMCG industry.
• Experience in Wines & Spirits or Beverage FMCG is highly preferred.
• Proven track record of developing successful brand strategies and delivering commercial growth.

Key Competencies:

• Strategic brand management.
• Leadership and people management.
• Creative and innovative thinking.
• Strong analytical and commercial acumen.
• Project and budget management.
• Excellent communication and presentation skills.
• Negotiation and stakeholder management.
• Problem-solving and decision-making.
• High emotional intelligence and the ability to thrive in a fast-paced environment.

Application Closing Date
29th September, 2026.

How to Apply
Interested and qualified candidates should:

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