Marketing and Communications Lead (Insurance Tech)
IRECRUITERS AFRICA
Location – Lagos (Island)
Job Type: Full-time
Work Mode: Hybrid
About Company – Our client is one of the foremost Insurtech companies in Africa.
The company is seeking to hire a result-driven Marketing & Communications Lead who will drive the strategic vision for branding, marketing, and communications to amplify the company’s mission, accelerate customer acquisition, and strengthen their position as a leading Insurtech innovator in Nigeria.
The ideal candidate will bring high-impact leadership, combining strategic foresight with creative execution and data-driven decision-making. S/he will be responsible for elevating the brand presence, engaging key stakeholders, and driving measurable business growth in a competitive and evolving market.
Key Responsibilities:
Strategic Leadership & Brand Management
§ Develop and execute an integrated marketing & communications strategy aligned with business objectives, ensuring consistency across all touchpoints.
§ Define KPIs, success metrics, and reporting frameworks to measure the impact of marketing and communications initiatives.
§ Position the company as a thought leader in African Insurtech through compelling storytelling, PR, and strategic partnerships.
Digital & Growth Marketing
§ Oversee performance marketing, including SEO, paid media, email campaigns, and social media, to drive customer acquisition and retention.
§ Optimize website UX, content strategy, and conversion funnels to enhance lead generation and brand engagement.
§ Leverage data analytics to refine campaigns, improve ROI, and identify growth opportunities.
Stakeholder & Public Relations
§ Lead media relations, securing coverage in top-tier African and global tech, finance, and business publications.
§ Manage crisis communications and ensure brand reputation is protected and strengthened.
§ Collaborate with product, sales, and executive teams to align messaging and amplify key initiatives.
Team Leadership & Cross-Functional Collaboration
§ Build, mentor, and lead a high-performing marketing & communications team.
§ Partner with design, product, and growth teams to develop compelling campaigns, content, and go-to-market strategies.
§ Foster a culture of innovation, agility, and creativity within the team.
Requirements
§ Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA or advanced degree a plus).
§5+ years in marketing, communications, or brand management, preferably in fintech, Insurtech, or high-growth startups. 2+ of these years must be in a leadership position.
§ Proven success in developing and executing multi-channel marketing strategies (digital, PR, events, etc.).
§ Experience working with a marketing agency is highly valued.
§ Strong data-driven mindset with expertise in performance marketing, analytics tools, and CRM platforms.
§ Exceptional storytelling, writing, and presentation skills—able to distill complex ideas into compelling narratives.
§ Experience managing media relations, influencer partnerships, and PR campaigns in Africa.
§ Leadership experience with a track record of building and scaling teams.
Key Performance Indicators (KPIs):
§ Brand awareness & positioning
§ Lead generation & customer acquisition
§ Digital marketing performance
§ Client retention & engagement
§ Team & operational efficiency
§ PR & thought leadership
Skills & Competencies:
§ Strategic marketing & branding
§ Leadership and team-building skills.
§ Digital & growth marketing.
§ Communications & PR.
§ Influencing & Negotiation.
§ Creativity & Innovation.
§ Agility & Adaptability.
Benefits
Compensation: Base Pay is N1,000,000 – N1,400,000 Monthly net + other interesting benefits
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