Media Buyer

Job title : Media Buyer

As a Media Buyer, you will work closely with creative, content, and strategy teams to develop high-converting campaigns that increase brand awareness, generate leads, and drive sales.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across platforms such as Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and YouTube Ads
• Monitor campaign performance and optimize for conversions, reach, engagement, and ROI
• Conduct audience research, targeting, and segmentation
• Perform A/B testing on creatives, copy, and landing pages
• Manage advertising budgets and bidding strategies effectively
• Analyze campaign data and prepare detailed performance reports
• Track KPIs such as CPC, CPA, CTR, ROAS, and conversion rates
• Collaborate with designers and content teams to create high-performing ad creatives
• Stay updated on advertising trends, algorithm changes, and platform best practices
• Recommend strategies to scale successful campaigns profitably

Requirements

• Minimum of 3 years experience in media buying or paid advertising
• Strong knowledge of Meta Ads Manager and Google Ads
• Experience with conversion tracking, pixels, and analytics tools
• Data-driven mindset with strong analytical skills
• Ability to interpret campaign metrics and optimize performance
• Strong understanding of customer targeting and funnel strategy
• Excellent communication and reporting skills
• Ability to manage multiple campaigns simultaneously

Preferred Skills

• Experience with e-commerce and lead generation campaigns
• Knowledge of Google Analytics, Tag Manager, and CRM integrations
• Basic understanding of copywriting and landing page optimization
• Familiarity with marketing automation tools