Marketer

Job Purpose

• The Marketing Officer is responsible for identifying business opportunities, generating leads, acquiring new customers, maintaining existing client relationships, promoting the company's products and services, and contributing directly to revenue growth.
• The successful candidate will develop and implement marketing and sales strategies, conduct market research, identify prospective clients, prepare proposals and quotations, negotiate within approved company limits, follow up on business opportunities, and maintain an accurate record of marketing activities and sales performance.
• The role requires a proactive, commercially minded and results-oriented individual who can work independently, represent the company professionally, and translate marketing activities into measurable business outcomes.

Key Responsibilities
Market Research and Business Opportunity Identification:

• Conduct regular market research to identify customer needs, industry trends, competitor activities, pricing patterns and emerging business opportunities.
• Identify potential customers, corporate organisations, institutions, government agencies, distributors, retailers and other relevant business prospects.
• Develop and maintain a database of prospective customers, including contact details, business categories, purchasing needs and engagement history.
• Assess competitors' products, services, pricing, promotional strategies and customer engagement practices.
• Identify underserved markets, new geographical territories and potential customer segments that the company can profitably serve.
• Provide management with actionable recommendations on market expansion, customer acquisition and revenue growth.
• Monitor market developments that may affect the company's products, services, pricing or competitive position.

Customer Acquisition and Lead Generation:

• Proactively identify, contact and engage prospective customers through field visits, telephone calls, email, professional networking, referrals, digital platforms and other approved channels.
• Generate qualified leads and convert suitable prospects into paying customers.
• Schedule and conduct customer visits, sales meetings, presentations and product or service demonstrations.
• Explain the company's products and services clearly, accurately and persuasively.
• Identify customers' requirements and recommend suitable products or services based on their needs.
• Maintain a structured sales pipeline showing new leads, prospects contacted, quotations issued, negotiations, confirmed orders and closed sales.
• Follow up consistently with prospects to improve conversion rates and prevent promising leads from being lost.
• Develop referral networks and identify opportunities for repeat business and customer recommendations.
• Achieve agreed targets for lead generation, customer acquisition, sales conversion and revenue.

Sales and Revenue Generation:

• Develop and implement sales plans designed to achieve the company's monthly, quarterly and annual revenue targets.
• Promote and sell the company's approved products and services to individuals, businesses and institutional customers.
• Prepare sales proposals, quotations, presentations and commercial offers in accordance with company procedures.
• Follow up on submitted quotations and proposals to obtain customer feedback, address concerns and secure orders.
• Negotiate prices, delivery arrangements and commercial terms only within limits authorised by management.
• Identify opportunities to increase order values through appropriate cross-selling, upselling and complementary service offerings.
• Coordinate with the relevant departments to confirm product availability, service capacity, pricing, delivery timelines and customer requirements before making commitments.
• Monitor customer purchasing patterns and identify opportunities for repeat orders and long-term contracts.
• Ensure that sales activities are commercially viable and consistent with approved pricing, margins and payment terms.
• Support the collection of outstanding customer payments by issuing reminders, maintaining payment records and escalating overdue accounts to Finance or Management.
• Provide accurate sales forecasts based on the current pipeline, confirmed orders and realistic conversion expectations.

Client Relationship Management:

• Build and maintain professional relationships with existing and prospective customers.
• Serve as a reliable point of contact for customer enquiries, product information, quotations and sales follow-ups.
• Maintain regular communication with clients to understand their needs and identify opportunities for continued business.
• Ensure that customer complaints, enquiries and service concerns are acknowledged promptly and referred to the appropriate department for resolution.
• Follow up after sales or service delivery to assess customer satisfaction and identify opportunities for improvement.
• Maintain accurate records of customer interactions, agreements, preferences and follow-up commitments.
• Protect confidential customer information and ensure that it is used only for legitimate business purposes.
• Encourage customer retention through professional service, consistent communication and timely resolution of concerns.
• Develop key-account relationships with major customers and strategically important business partners.

Marketing Strategy and Campaign Execution:

• Assist management in developing the company's marketing strategy, annual marketing plan and sales objectives.
• Prepare marketing activity plans, budgets, schedules and expected outcomes for management approval.
• Coordinate promotional campaigns, product launches, customer engagement initiatives, exhibitions, trade fairs and other marketing events.
• Develop suitable marketing messages and promotional materials in collaboration with management or designated creative personnel.
• Identify effective channels for reaching target customers, including direct marketing, referrals, business partnerships, social media, email marketing and field marketing.
• Monitor the performance of marketing campaigns against agreed targets and recommend improvements.
• Ensure that all marketing communications accurately represent the company's products, prices, capabilities and terms of service.
• Maintain consistency in the use of company branding, approved promotional materials and corporate communication standards.
• Avoid unauthorised discounts, misleading claims, unapproved commitments or promotional expenditure.

Digital Marketing and Online Presence:

• Support the management of the company's approved social media and digital marketing channels.
• Prepare or coordinate relevant marketing content, including product information, service announcements, promotional messages and customer success stories.
• Respond professionally to online enquiries and direct qualified leads to the appropriate sales process.
• Monitor online engagement, campaign reach, enquiries, leads and conversions.
• Support the maintenance of accurate company information across approved digital platforms.
• Identify opportunities to improve online visibility, brand awareness and customer acquisition.
• Use digital marketing tools and analytics, where available, to measure campaign performance.
• Ensure that published content is accurate, professional and approved where required.

Business Development and Strategic Partnerships:

• Identify and pursue opportunities for strategic partnerships, distribution arrangements, corporate contracts and institutional business.
• Research potential partners, clients and commercial opportunities that align with the company's objectives.
• Arrange business meetings and prepare preliminary proposals for management review.
• Maintain a register of potential contracts, tenders, partnership opportunities and business development activities.
• Assist in preparing company profiles, capability statements, presentations and proposals for prospective clients.
• Monitor relevant procurement notices, requests for quotations and business opportunities within the company's approved target markets.
• Coordinate the preparation and submission of marketing or commercial documents in collaboration with the appropriate departments.
• Follow up on proposals, tenders and partnership discussions and report progress to management.
• Ensure that all business development activities comply with company policies, procurement requirements and applicable laws.

Customer Orders and Internal Coordination:

• Receive and document customer enquiries, orders and specifications accurately.
• Coordinate with Operations, Procurement, Logistics, Finance and other relevant departments to ensure that customer requirements can be fulfilled.
• Confirm approved pricing, stock availability, delivery schedules and payment terms before communicating commitments to customers.
• Monitor the progress of customer orders and provide timely updates where necessary.
• Escalate delays, supply constraints, pricing discrepancies and customer service issues to the relevant supervisor.
• Ensure that sales orders, quotations, purchase requests and customer correspondence are properly documented.
• Support the resolution of discrepancies between customer expectations and the company's approved delivery or service arrangements.

Reporting, Documentation and Performance Monitoring:

• Prepare and submit daily, weekly and monthly marketing and sales reports as required.
• Maintain an updated customer database and sales pipeline.
• Record the number of leads generated, customers contacted, meetings conducted, quotations issued, orders secured and sales completed.
• Report actual sales against targets and explain significant variances.
• Track marketing expenditure and provide supporting documentation for approved expenses.
• Prepare market intelligence reports covering customer feedback, competitor activities, pricing trends and emerging opportunities.
• Maintain records of customer complaints, lost sales, reasons for unsuccessful negotiations and recommended corrective actions.
• Ensure that all marketing records are accurate, current and accessible to authorised personnel.
• Present recommendations to management on ways to improve customer acquisition, sales conversion, customer retention and profitability.

Financial Accountability and Ethical Conduct:

• Operate within approved marketing budgets and obtain authorisation before incurring company expenses.
• Ensure that customer payments received on behalf of the company are promptly documented and remitted through approved channels.
• Never divert customer payments into personal accounts or unauthorised channels.
• Avoid unauthorised credit arrangements, discounts, commissions, gifts or commercial commitments.
• Provide truthful information about products, services, pricing, delivery timelines and company capabilities.
• Maintain confidentiality regarding customer information, pricing structures, business strategies and internal company records.
• Disclose actual or potential conflicts of interest to management.
• Comply with company policies, relevant consumer protection requirements, applicable data protection rules and other relevant laws.
• Protect the company's reputation and assets in all marketing and business development activities.

Qualifications and Educational Requirements

• Relevant professional training or certification in sales, marketing, digital marketing or business development is an advantage.
• Candidates with strong relevant experience and demonstrable sales performance may be considered in accordance with company policy.

Application Closing Date
9th November, 2026.

How to Apply
Interested and qualified candidates should send their CV and Cover Letter to: using the Job Title as the subject of the email.

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