Content Strategist

About the role

• At VARD Media, content strategy is not about posting calendars and hashtag lists.
• It is about understanding a brand well enough to write words that shift how people think, feel, and act.
• The Content Strategist is the department's primary writer, responsible for all scripted content, captions, carousel copy, and educational posts.
• You write for both VARD Media's own channels and for clients simultaneously.
• You do not write ad scripts; that is Media Buying territory.
• Your job is to create branded content that builds authority and drives organic growth.

What you'll do

• Write scripts for all branded video content across client accounts and VARD Media's in-house channels.
• Produce captions, carousel copy, and educational post copy that align with each brand's voice.
• Transform trend research and insights from Creative Directors into usable, on-brand scripts.
• Maintain a deep understanding of each client's tone, audience, and messaging pillars.
• Collaborate with Brand Managers to ensure all written output reflects the brand brief accurately.
• Deliver scripts to Creative Directors on time, so shoot schedules are never delayed.
• Write copy that serves a dual purpose: educational or entertaining on the surface, always persuasive underneath.
• Develop and maintain a content bank for each brand so the team is never scrambling for ideas.
• Use AI tools to increase output speed without compromising on voice or quality.

What we're looking for

• 2+ years of content writing, copywriting, or social media content strategy experience.
• Strong scriptwriting ability; you can write for video, not just for static posts.
• Ability to adapt your writing voice across multiple brands without losing clarity.
• Understanding of what makes content perform on Instagram and TikTok.
• Experience writing educational and business content is a strong advantage.
• AI tool proficiency for research, drafting, and ideation.
• Fast turnaround without sacrificing quality: you can produce strong work under pressure.

Who you are:

• You read more than most people.
• You notice language everywhere- ads, conversations, and comments- and you mentally file it away.
• You have a way with words that does not feel forced.
• You write the way people think, not the way textbooks say you should.
• You take briefs seriously, and you ask smart questions before you start writing.
  You also understand that your words do not exist in a vacuum; they feed into shoots, social pages, and client relationships.
• That means you work in sync with your team, you deliver on time without being chased, and you hold yourself to a high standard because VARD Media's reputation is built on every word that leaves this department.
• You treat every colleague with respect, and you treat every deliverable like your name is on it because it is.

Salary
N180,000 - N220,000 monthly.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:

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