Regional Head: Retail Shops, (Northwest)

Job title : Regional Head: Retail Shops, (Northwest)

About the Role

• The purpose of the role is to drive operational efficiency and provide strategic leadership within the retail function of the business at the regional level, identify and build team capacity, implement regional retail sales strategy and ensure achievement of multiple business goals and objectives including sales and customer satisfaction in a fast paced, dynamic and highly performance driven environment.

Responsibilities
Business Planning:

• Roll out of Airtel owned Shops in key locations where gaps exist and where opportunities have been identified, including coverage of key cities
• Effective planning for lease/rent renewals on productivity of shop in different locations
• Effectively drive and manage target driven initiatives and projects in retail outlets in region.
• Effectively split, cascade and monitor regional sales targets in retail shops
• Ensure month-on-month sales growth in HBB devices, GADS, ERC and other KPIs
• Optimize operating costs to ensure ROI, while ensuring month-on-month revenue growth and profitability of shops. 
• Motivate retail shop staff to maximize sales to ensure that all targets are achieved within region / retail store business unit, whilst adhering to company policies and procedures
• Liaise with Retail HQ, SCM & Marketing to ensure optimum availability and mix of Airtel products across all Airtel owned shops.
• Drive the Up-selling and cross-selling of Airtel products and services in retail shops within the region.
• Compliance monitoring and adherence across retail touchpoints within the region, ensuring that statutory licenses are available, regulatory requirements are adhered to and easily spotted, avoiding sanctions to the business.

Brand Alignment/ uniformity of standard look and feel across all franchise/ retail outlets:

• Drive consistency in ‘look and feel’ at all Airtel owned shops, adhering strictly to Group playbook.
• Prompt escalation of deviations from playbook guidelines to SCM, and seeing escalations to logical conclusions.
• Enhance distribution width and depth in the regions by ensuring expansion of the retail outlets that carry the Airtel brand.
• Identify and analyze brand touch points with the greatest impact, both positive and negative on customer behavior and brand loyalty and recommend interactions that would have the most impact on revenue, growth and profitability

Team Performance Management & Engagement:

• Oversee the implementation of learning initiatives to ensure that client-facing staff are able to complete sales
• Ensure the achievement of projects, people and process to achieve set targets within the constraints of the budget.
• Support showroom employee engagement and retention initiatives 
• Implementing and tracking employee rewards scheme.
• Recommending, monitoring and ensuring the development of top talent
• Implementing performance improvement plans and other appropriate measures for underperforming teams and team members
• Ability to entrench and align retail and service culture.
• Effective and timely communication of all schemes and product launches to the retail team within the region.

Decision Making Authority:

• Responsible for regional teams’ performance setting and target achievement
• Responsible for implementation of performance targets
• Responsible for sourcing appropriate showroom sites and getting them up and running on time

Educational Qualifications 

• First degree or equivalent in a relevant discipline.
• Postgraduate/ professional qualification in a related field will be an added advantage

Relevant Experience & Functional / Technical Skills:

• 8+ years of work experience, with at least three (3) years in a supervisory role.
• Must be solution driven, and have acceptable knowledge of the telecommunications business environment
• Pay keen attention to details 
• Objective in decision making
• Performance Measurement & Assessment Skill
• Quick reasoning, proactive thinking and analytical Skills.
• Ability to motivate self and Team
• Ability to evaluate needs of customers, and determine what products or service would best serve those needs
• Good Interpersonal skills
• Exceptional Communications skills (written and oral).
• Supervisory skills.