Hotel Social Media Manager / Content Creator (Hybrid)

Job Summary

• We are seeking a creative, proactive, and results-driven Social Media Manager / Content Creator to manage the hotel's digital presence and create engaging content that increases brand awareness, guest engagement, bookings, and revenue.
• The successful candidate will be responsible for developing and executing the hotel's social media strategy, producing high-quality photo and video content, managing online communities, promoting hotel facilities and services, and monitoring performance across digital platforms.

Key Responsibilities
Social Media Management:

• Manage the hotel's social media accounts, including Instagram, Facebook, TikTok and other relevant platforms.
• Develop and implement monthly social media strategies and content calendars.
• Schedule and publish engaging, brand-aligned content consistently.
• Monitor comments, direct messages, mentions, reviews, and other interactions.
• Respond to guests and prospective customers professionally and promptly.
• Stay updated on social media trends, algorithms, features, and relevant hospitality trends.

Content Creation:

• Plan, shoot, edit, and publish high-quality photos and videos of the hotel.
• Create Reels, TikToks, Stories, carousels, graphics, promotional videos, and other social media content.
• Showcase hotel rooms, restaurant, pool, lounge, events, staff, guest experiences, food, amenities, and special offers.
• Develop creative concepts for campaigns, promotions, seasonal offers, events, and hotel experiences.
• Capture behind-the-scenes and lifestyle content that communicates the hotel's personality and value.

Marketing & Promotions:

• Develop creative campaigns designed to increase room bookings, restaurant sales, event bookings, and overall hotel revenue.
• Promote special offers, packages, events, holidays, birthdays, weddings, conferences, and other hotel services.
• Collaborate with management and relevant departments to identify content and promotional opportunities.
• Support paid advertising campaigns through Meta Ads and other relevant platforms.
• Work with influencers, content creators, photographers, and other external partners where necessary.

Community & Reputation Management:

• Build and maintain an active online community around the hotel brand.
• Encourage guests to share their experiences and generate user-generated content.
• Monitor online reviews and customer feedback.
• Escalate complaints or sensitive customer issues to management when necessary.
• Maintain a professional and consistent brand voice across all platforms.

Analytics & Reporting:

• Track social media performance and campaign results.
• Monitor key metrics such as reach, engagement, follower growth, video views, website/profile visits, enquiries, and bookings generated from social media.
• Prepare monthly performance reports with insights and recommendations.
• Identify high-performing content and continuously improve the content strategy based on data.

Requirements

• Interested candidates should possess an OND qualification with 1-3 year experience.

Application Closing Date
25th August, 2026

How to Apply
Interested and qualified candidates should send their CV to:  using the job title as the subject of the email.

Note : Only candidates in Abeokuta may apply.

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