Senior Marketing Officer

Job title : Senior Marketing Officer

Job Description

• We are looking for an analytical and detail-oriented Senior Marketing Officer to assist with improving the operations and decision-making of our business. 
• The senior marketing officer's responsibilities include researching, collecting, analyzing, interpreting data and using the data to guide the business's decision-making.
• The marketing officer should be prepared to work across various departments, such as marketing, product development, business operations, finance. 
• As such, the prospective must possess excellent mathematical, critical thinking, and communication skills.
• The prospective must be disciplined and accountable enough to work both independently an as an active member of a team.

Job Responsibilities

• Analyzing past operations' results and performing variance analyses.
• Identifying and analyzing trends, forecasts as well as recommending improvements to the business processes.
• Researching market trends, conducting surveys, analyzing data from competitors, and analyzing the business's operations, expenditures and customer retention to identify patterns of potential issues or improvements.
• Using data analysis and interpretations to guide the decision-making of the business.
• Using operations data to develop pricing models and identify areas for improvement.
• Using statistical, economic, and data modeling techniques and tools.
• Organizing and analyzing data, creating charts and graphs, and presenting findings to the team.
• Providing recommendations to improve future business operations.
• Organizing and storing data for future research projects.
• Testing processes, policies, and protocols for efficiency and improvements.

Qualifications

• A Bachelor's Degree in Marketing, Finance, Business Development or related field.
• Experience in brand management, business growth, business development and business expansion would be advantageous.
• Strong mathematical, analytical, and data modeling skills.
• The ability to manipulate large, complex data sets into manageable, understandable reports.
• Excellent problem-solving, communication, and team-working skills.
• Familiarity with data modeling software and Excel software.
• Attention to detail and organizational skills.
• Having actively worked in a marketing agency would be a plus.