Seed Sales Champion (Business Development Manager)

Role Summary

• The Seed Sales Champion will drive the commercial growth of our seeds portfolio by developing markets, strengthening distribution channels, supporting key customers, and creating demand among farmers and agribusiness partners.
• The position requires a high-performing sales professional with strong technical knowledge of vegetable seeds, proven business development experience, and the ability to convert product performance into sustainable sales growth.

Key Responsibilities

• Develop and execute regional sales plans for vegetable seeds, achieving agreed sales volume, revenue, profitability, and collection targets.
• Identify new markets, customers, distributors, agro-dealers, and institutional opportunities; build a strong sales pipeline and convert qualified opportunities into business.
• Develop key accounts across B2B, B2C, commercial farming, and institutional segments; prepare accurate sales forecasts and support inventory and procurement planning.
• Monitor sales performance by crop, variety, pack size, customer, and territory.
• Appoint, develop, and manage distributors, agro-dealers, and other channel partners; improve product availability and visibility across priority vegetable-growing areas.
• Identify market gaps and recommend suitable varieties for different production zones; monitor competitor varieties, pricing, promotions, and market positioning.
• Support product launches and expansion into new territories.
• Provide customers with technically sound information on vegetable varieties, including maturity, yield potential, fruit quality, disease tolerance, climate suitability, planting recommendations, and market requirements.
• Collaborate closely with agronomists to set up demonstration plots, product trials, and field days.
• Conduct technical presentations and product training for farmers, distributors, agro-dealers, and sales teams.
• Collect field-performance data, customer feedback, and market intelligence; support variety positioning based on verified agronomic performance.
• Build strong, long-term relationships with commercial growers, farmer groups, cooperatives, agro-dealers, and distributors.
• Provide prompt technical and commercial support throughout the crop cycle; resolve customer concerns professionally and coordinate technical investigations when needed.
• Maintain regular customer visits and document opportunities, feedback, and follow-up actions.
• Submit weekly and monthly sales, collection, pipeline, and market development reports; maintain updated customer, distributor, and product-performance records.
• Collaborate with supply chain, marketing, agronomy, finance, and regulatory teams; ensure all activities follow company policies, seed regulations, and ethical business practices.

Minimum Qualifications

• Bachelor's Degree in Agriculture, Agronomy, Horticulture, Plant Science, Seed Technology, or a related field.
• 5–7 years of successful experience in vegetable seed sales, business development, or commercial horticulture.
• Strong technical understanding of vegetable crops and seed varieties; practical knowledge of vegetable production systems, crop management, and major pest and disease challenges.
• Established relationships within the seed, horticulture, agro-dealer, or commercial farming sector will be an advantage.
• Willingness to travel extensively within the assigned territory; valid driver's license (where applicable).

Core Competencies:

• Achieve sales revenue, volume, and gross margin targets while growing the seed portfolio within the assigned territory.
• Expand and manage a network of active distributors, agro-dealers, and key accounts; drive new customer acquisition and maintain high retention rates.
• Demonstrate strong sales and commercial orientation with excellent vegetable seed technical knowledge.
• Apply territory and distributor management, negotiation, and customer conversion skills effectively.
• Create demand through product positioning, market analysis, and competitor intelligence.
• Deliver accurate sales forecasts, maintain product availability, and ensure outstanding collection performance.
• Conduct high-quality demonstrations, field days, and customer trainings; convert product trials into commercial sales.
• Exhibit accountability, initiative, and a purposeful mindset; communicate effectively, build strong relationships, and collaborate across functions while working independently.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should forward their CVs to: using the job title as the subject of the mail.

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