Digital Marketing Strategist - Egbeda

The Digital Marketing Manager is responsible for planning, executing, managing, and optimizing all digital marketing activities across AKAM Nature Care and TRIONLIFE. This role oversees the Media Buyers, sales funnel specialist and Social Media Managers, manages all digital leads generated, designs and executes email campaigns, SMS, WhatsApp, and AI-based follow-up automation, and ensures lead conversion into sales. The Digital Marketing Manager acts as the bridge between advertising, lead generation, and sales, ensuring no lead is wasted and all digital marketing efforts deliver measurable ROI. This role requires strong leadership, data-driven thinking, automation skills, follow-up discipline, and conversion-focused execution. 4. KEY RESPONSIBILITIESA. Digital Marketing Strategy & Oversight Develop and execute digital marketing strategies aligned with company goals. Oversee all digital marketing activities across: Paid advertising Lead generation Email/SMS/WhatsApp campaigns and follow-ups Funnel and conversion optimization Ensure consistency of brand messaging across all digital platforms. Report all digital performance to the Head of Sales & Marketing. B. Media Buyer Management & Control Supervise all Media Buyers. Set clear targets for: Cost per lead (CPL) Daily/weekly/monthly lead volume Conversion expectations Ensure Media Buyers do not exceed approved budgets. Monitor ad performance daily. Approve, pause, scale, or stop campaigns based on data. Ensure all leads are properly tracked and delivered. C. Lead Management & Follow-Up Automation Take full responsibility for ALL leads generated. Design and manage: Email automation sequences SMS follow-up campaigns WhatsApp automation (manual or AI-based) Ensure follow-ups are sent: Daily or 3x weekly (as strategy demands) Embed strong call-to-action (CTA) in all follow-ups. Include sales team contact details in all campaigns. Ensure leads are nurtured until they take action or opt out. D. Email, SMS & CRM Management Build and manage email lists. Segment leads based on: Interest Product Funnel stage Write or approve: Email copies SMS copies Whatsapp Broadcast messages Track open rates, click rates, response rates. Maintain clean and updated CRM or lead database. E. Social Media Manager Supervision Supervise Social Media Managers. Ensure daily posting consistency. Ensure comments and DMs are responded to promptly. Align social content with paid ads and campaigns. Review analytics and growth performance weekly. F. Reporting & Performance Analysis Prepare daily, weekly, and monthly reports covering: Leads generated Cost per lead Conversion rate Follow-up performance Media Buyer performance Submit reports to the Head of Sales & Marketing. Recommend improvements based on data. G. Collaboration & Internal Communication Work closely with: Sales team Customer care Admin department Ensure leads are escalated correctly. Ensure sales reps receive hot leads on time. 5. REQUIREMENTSA. Educational Qualification Minimum of HND / B.Sc in Marketing, Mass Communication, Business Administration, or related field. Digital Marketing certifications are an added advantage. B. Work Experience 3–6 years experience in Digital Marketing. Proven experience managing: Media buyers Email marketing Lead generation funnels Experience working with performance-based marketing teams.

C. KEY SKILLS REQUIRED

Digital marketing strategy Lead generation & conversion Email & SMS automation Media buying supervision CRM management Funnel optimization Data analysis & reporting Strong leadership Follow-up discipline Ability to work without supervision D. Availability Full-time availability Extended hours when required Always reachable during campaigns

6. TOOLS THE DIGITAL MARKETING MANAGER MUST USE

Google Ads / Meta Ads Manager Email marketing tools (Mailchimp, Brevo, ActiveCampaign, etc.) WhatsApp automation tools CRM tools Google Analytics Google Sheets / Excel AI tools (ChatGPT, automation tools) Project management tools (Trello, Notion) 7. DAILY, WEEKLY & MONTHLY KPIs DAILY KPIs Meet with your teams and know what they are doing for the day Lead follow-up automation active – 100% Media buyer performance review – Daily Lead escalation to sales – Same day Email/SMS broadcast execution – As scheduled Campaign monitoring – Daily Escalate any issue to the superior and management - Daily WEEKLY KPIs Weekly lead performance report Cost per lead within target Follow-up response rate improvement Media buyer performance evaluation Funnel optimization updates MONTHLY KPIs Monthly conversion rate report Lead-to-sale performance ROI on ad spend Media buyer efficiency score Growth in qualified leads