Social Media Intern / Content Creator

Job title : Social Media Intern / Content Creator

Job Summary

• We are seeking a creative, proactive, and detail-oriented Social Media Intern / Content Creator to strengthen our digital presence through engaging content creation, social media management, audience engagement, and performance analysis.
• The ideal candidate should be able to create compelling graphics, short-form videos, reels, and social media copy while identifying relevant trends and translating them into engaging, brand-appropriate content.
• The candidate must combine creativity with critical thinking, manage content from concept to execution, and continuously identify opportunities to improve reach, engagement, and brand visibility.

Key Responsibilities
Social Media Management and Content Planning:

• Manage the company’s day-to-day presence across Instagram, TikTok, LinkedIn, X, and other relevant social media platforms.
• Develop and maintain a structured content calendar aligned with brand priorities, campaigns, products, and business activities.
• Plan, schedule, and publish engaging content consistently across social media channels.
• Monitor platform trends, audience behaviour, competitor activities, and emerging content formats to identify opportunities for growth.

Content Creation, Video Editing and Reels:

• Create engaging social media content, including graphics, carousels, short-form videos, reels, stories, and other digital assets.
• Shoot, edit, and optimise short-form videos and reels for different social media platforms.
• Write compelling captions, social media copy, hooks, and calls to action that reflect the company’s brand voice.
• Repurpose existing marketing materials and business updates into engaging, platform-appropriate content. Ensure all content is visually consistent, accurate, and aligned with approved brand guidelines.

Community Management and Audience Engagement:

• Monitor comments, direct messages, mentions, and audience interactions across social media platforms.
• Respond appropriately to routine enquiries and escalate customer complaints, sensitive issues, and other concerns to the relevant teams.
• Support initiatives that encourage audience participation, community growth, and meaningful brand engagement.

Performance Monitoring and Optimisation:

• Track key social media metrics, including reach, impressions, engagement, follower growth, video views, and content performance.
• Analyse content performance and identify opportunities to improve reach, engagement, and conversions.
• Assess the effectiveness of published content, identify content gaps, and recommend improvements to the social media strategy.
• Prepare periodic social media performance reports and actionable insights for the Marketing team.

Campaign and Marketing Support:

• Support the planning and execution of social media campaigns, product promotions, activations, and other digital marketing initiatives.
• Collaborate with the Marketing team and other relevant departments to source information, stories, and creative materials for content.
• Assist with photography, video coverage, and content capture during company events, activations, and campaigns where required.

Digital Tools and Content Workflow:

• Use Canva to create social media graphics, templates, presentations, and other digital creative assets.
• Use CapCut or similar video-editing tools to edit reels and short-form videos, including transitions, captions, and audio.
• Stay updated on emerging social media tools, content creation techniques, and digital trends to improve content quality and efficiency.

Requirements

• Bachelor’s Degree or HND in Marketing, Mass Communication, Communications, Digital Media, Business Administration, or a related field.
• 0–1 year of relevant experience in social media management, content creation, digital marketing, or a related role.
• Practical experience creating and publishing social media content.
• Proficiency in Canva and CapCut or similar graphic design and video-editing tools.
• Strong copywriting, storytelling, and content-planning skills.
• Working knowledge of Meta Business Suite, social media analytics, and content scheduling tools.
• Good understanding of Instagram, TikTok, LinkedIn, X, and other relevant social media platforms.
• Ability to interpret content performance data and recommend practical improvements.
• Strong communication skills, creativity, attention to detail, and organisational abilities.
• Ability to manage multiple deadlines and work effectively in a fast-paced environment.
• Professional judgement and the ability to maintain brand consistency, confidentiality, and accuracy when publishing content.

Added Advantages:

• Relevant training or certifications in digital marketing, social media management, content creation, graphic design, or video editing.
• Experience managing social media accounts for a fintech, financial services, technology, consumer brand, or growing business.
• Familiarity with Adobe Creative Cloud, Google Analytics, social media reporting tools, and AI-assisted content creation tools.
• Basic photography and videography skills.
• Confidence in directing content shoots and developing original creative ideas that translate business priorities into engaging social media content.
• Understanding of copyright, content usage rights, responsible digital communication, and online reputation management.

Ideal Candidate:

• The ideal candidate is creative, analytical, and proactive, with a strong interest in social media trends and digital storytelling.
• They should be able to turn ideas into engaging content, understand what resonates with an audience, and use performance insights to improve the company’s online visibility and engagement.