Sales & Marketing Executive - HMO Industry

Responsibilities
Business Development & Client Acquisition:

• Identify and prospect for new corporate, SME, institutional, government, and individual clients.
• Generate leads through direct marketing, referrals, networking, corporate visits, health events, and other channels.
• Present and sell the organisation's HMO plans, products, and healthcare solutions to prospective clients.
• Prepare proposals, quotations, presentations, and other sales documents for prospective clients.
• Negotiate within approved pricing and product guidelines to convert prospects into active accounts.
• Achieve assigned monthly, quarterly, and annual sales and premium targets.

Corporate Account Acquisition & Management:

• Identify organisations with potential for employee health insurance schemes.
• Engage HR Managers, Administrators, Procurement Officers, Finance Managers, CEOs, and other decision-makers.
• Conduct client presentations and explain benefits, exclusions, access procedures, provider networks, and other plan features.
• Coordinate the onboarding of newly acquired corporate accounts with relevant internal departments.
• Maintain regular engagement with assigned corporate accounts to strengthen relationships and identify additional business opportunities.

Premium Generation & Revenue Growth:

• Generate new premium income through acquisition of new members and accounts.
• Drive upselling and cross-selling of available HMO products and healthcare packages.
• Follow up on quotations, invoices, renewals, and outstanding premiums in collaboration with Finance.
• Monitor assigned accounts to support timely premium payments and minimise revenue leakage.
• Identify opportunities to increase membership numbers within existing corporate accounts.

Client Retention & Renewals:

• Maintain strong relationships with existing clients and actively monitor accounts approaching renewal.
• Develop and execute strategies to retain clients and prevent account attrition.
• Conduct periodic client visits and relationship-management meetings.
• Identify client concerns and coordinate with Medical Operations/Customer Service to ensure timely resolution.
• Obtain client feedback and communicate recurring service issues to Management.

Market Intelligence & Competitive Analysis:

• Monitor competitor HMO products, pricing, benefits, provider networks, and market strategies.
• Identify emerging healthcare insurance trends and new business opportunities.
• Conduct market research to identify underserved sectors and potential customer segments.
• Provide Management with regular market intelligence and recommendations for improving products and services.

Marketing & Brand Promotion:

• Promote the company's HMO products and value proposition through appropriate marketing channels.
• Participate in corporate health outreaches, wellness programmes, exhibitions, conferences, trade fairs, and other promotional activities.
• Support digital marketing and social media campaigns aimed at generating qualified leads.
• Develop and maintain professional relationships with potential referral partners and strategic business partners.

Lead & Sales Pipeline Management:

• Maintain an accurate and up-to-date database of prospects and clients.
• Track leads from initial contact through proposal, negotiation, conversion, onboarding, and renewal.
• Maintain an active sales pipeline in line with assigned targets.
• Follow up consistently on pending proposals and opportunities.
• Provide realistic sales forecasts to the Head of Sales & Marketing.

HMO Product & Industry Knowledge:

• Maintain sound knowledge of the company's HMO plans, benefits, exclusions, tariffs, provider network, and service processes.
• Stay abreast of developments within the Nigerian health insurance industry.
• Ensure that all representations made to clients are accurate and consistent with approved company policies and products.
• Ensure sales activities comply with applicable regulatory and company requirements.

Internal Coordination:

• Work closely with Medical Operations, Customer Service, Finance, Claims, Provider Management, and other departments to ensure seamless client onboarding and service delivery.
• Ensure client information and documentation are properly handed over to relevant departments.
• Escalate unresolved client issues promptly to the appropriate authority.
• Collaborate with internal teams to improve customer experience and retention.

Reporting & Accountability:

• Submit daily, weekly, and monthly sales activity reports.
• Report on leads generated, client meetings, proposals submitted, conversions, premium generated, collections, renewals, and pipeline value.
• Maintain accurate records of all client and prospect interactions.
• Account for performance against assigned sales and revenue targets.

Core KPIs for an HMO Sales & Marketing Executive
KPI and Key Measure:

• New Business Revenue: Premium generated from new accounts
• Sales Target Achievement: % achievement of monthly/annual target
• New Corporate Accounts: Number of new accounts acquired
• Membership Growth: Number of new enrollees/members
• Sales Pipeline: Value of qualified opportunities
• Conversion Rate: Leads converted to active accounts
• Premium Collection: Amount/value of premiums collected
• Client Retention: % of accounts retained at renewal
• Renewal Rate: % of accounts successfully renewed
• Client Engagement: Number/quality of client visits and engagements
• Cross-selling/Upselling: Additional products/members sold to existing clients
• Reporting Compliance: Timely and accurate submission of reports.

Salary
N250,000 - N350,000 / month.

Application Closing Date
18th September, 2026.

How to Apply
Interested and qualified candidates should send their resume to: using the Job Title as the subject of the email.

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