Copywriter

About the Role

• Dokitami is looking for a Copywriter who can create clear, persuasive, emotionally engaging, medically responsible, and conversion-focused content across multiple marketing and communication channels.
• The role goes beyond simply writing. The Copywriter is expected to understand the target audience, research customer needs and objections, develop strong creative angles, produce compelling copy, and continuously improve content based on feedback and performance data.

Key Responsibilities

• Write copy for Facebook and Instagram advertisements, including static ad copy and multiple creative variations.
• Develop video advertisement and UGC scripts.
• Create landing pages, sales pages, website copy, and product pages.
• Write email, WhatsApp, and SMS campaigns.
• Develop blogs, social media content, captions, headlines, hooks, CTAs, and product descriptions.
• Support promotional campaigns, offer launches, retargeting campaigns, educational content, and lead-generation campaigns.
• Prepare printed and partner marketing materials and internal marketing communications when required.
• Conduct audience, customer, competitor, and market research to inform copy.
• Work closely with Creative, Design, Video, Medical Communications, Media Buying, Sales & Communication, and Business Development teams.
• Develop different messaging angles based on audience needs, objections, desired outcomes, and customer language.
• Review campaign and marketing performance data and use insights to improve future copy.
• Receive feedback, revise quickly, and maintain version control.
• Maintain and organise a library of high-performing copy, hooks, headlines, scripts, offers, testimonials, FAQs, and objection responses.

Performance Expectations
Performance will primarily be assessed based on:

• Output– completed deliverables and turnaround time
• Quality– accuracy, brand consistency, and revision rate
• Marketing Performance– CTR, CPL, conversion, lead quality, sales, and landing-page performance where attributable
• Creativity– quality of hooks, angles, and messaging variations
• Reliability– attendance, availability, responsiveness, and communication
• Improvement– ability to apply feedback, reduce repeated errors, and use performance data to improve copy

Daily & Weekly Expectations
Daily:

• Check Slack and company communication channels.
• Review assigned tasks and deadlines.
• Prioritise urgent deliverables.
• Conduct necessary research.
• Write, self-edit, verify, and submit copy.
• Respond to feedback and complete revisions.
• Collaborate with relevant team members.
• Organise completed work and communicate blockers early.

Weekly:

• Review completed and outstanding work.
• Analyse campaign feedback and copy performance.
• Review winning and underperforming copy.
• Identify new creative angles.
• Review customer objections and market developments.
• Update the copy library.
• Identify opportunities for improvement.
• Prepare for upcoming campaigns.

Healthcare & Medical Copy Requirements

• Because Dokitami operates in healthcare, the Copywriter must maintain a high level of accuracy and responsibility when handling medical information.
• The role requires careful handling of medical claims, clinical statistics, treatment outcomes, safety claims, contraindications, medical recommendations, scientific evidence, and product capabilities. Content requiring clinical verification must go through the appropriate Medical Communications or clinical approval process.
• The Copywriter must not fabricate medical claims, statistics, testimonials, or product information.

What We’re Looking For:
The ideal candidate should be:

• A strong and versatile writer with excellent written communication skills.
• Creative and capable of developing multiple messaging angles.
• Strong in audience and market research.
• Commercially aware and focused on conversion and business impact.
• Comfortable working in a fast-paced environment with tight deadlines.
• Able to work independently with minimal supervision.
• Highly responsive and accountable in a remote environment.
• Open to feedback and committed to continuous improvement.
• Detail-oriented, particularly when handling healthcare-related content.
• Able to understand customer psychology, objections, motivations, and desired outcomes.
• Comfortable collaborating with cross-functional teams.

Remote Work Requirements
As this is a fully remote position, the successful candidate must have:

• Reliable internet connection
• Backup internet/mobile data
• Reliable electricity and backup power where necessary
• Functional laptop/computer
• Functional mobile phone
• Company email and Slack access
• Required writing/productivity software
• Suitable professional working environment
• The Copywriter is expected to remain available and responsive during designated working hours from Monday to Saturday, with Sunday as the regular weekly day off.

Key Success Profile:
The successful Copywriter understands the intersection of:

• Customer Psychology + Research + Creativity + Brand + Healthcare Accuracy + Commercial Strategy + Speed
• This is an execution-focused role for someone who can work independently, produce high-quality copy quickly, take ownership of assignments, and continuously improve based on market and performance insights.

Other Highlights:

• Schedule: Monday–Saturday
• Rest Day: Sunday
• Work Style: Fast-paced, independent, collaborative, execution-focused

Benefits
Compensation & Work Support Allowance:

• Total Monthly Compensation: ₦300,000
• ₦250,000 Base Salary
• ₦50,000 Work Support Allowance
• The ₦50,000 allowance is intended to support remote-work expenses such as internet, mobile data, communication, software, digital tools, and other incidental work-related expenses.

Application Closing Date
30th September, 2026.

How to Apply
Interested and qualified candidates should send their CV to: using the job title as the subject of the mail.

Application Instruction
Please include:

• Your current area of residence in Lagos.
• Your contact details, including your WhatsApp phone number.

Note: Only shortlisted candidates will be contacted.

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