Senior Sales Specialist

Job Responsibilities

• Achieve monthly, quarterly, and annual sales targets across assigned channels.
• Identify new business opportunities and expand market coverage in line with company strategy.
• Drive product visibility and placement in retail outlets and modern trade environments.
• Manage and grow relationships with distributors, wholesalers, retailers, and key strategic accounts.
• Conduct regular business reviews with partners and recommend strategies to maximize growth.
• Negotiate trade terms, pricing, and promotional activities to increase sell-in and sell-out performance.
• Ensure excellent in-store execution, including product availability, pricing, planogram compliance, and promotional placement.
• Work closely with marketing teams to implement trade marketing initiatives and product launches.
• Monitor competitor activities and market trends, providing timely insights to management.
• Develop accurate sales forecasts and business plans for assigned territories/accounts.
• Track sales performance, analyze data, and prepare weekly/monthly sales reports.
• Recommend strategic adjustments based on market performance and opportunities.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or related field.
• 5–8 years of sales experience in FMCG, consumer electronics, or related fast- moving categories.
• Proven track record of meeting or exceeding sales targets.
• Experience working with distributors, modern trade, and general trade channels.
• Strong understanding of retail dynamics and trade execution standards.

Skills & Competencies

• Excellent negotiation, communication, and relationship-building skills.
• Strong analytical and data-driven decision-making capabilities.
• Ability to work independently, manage priorities, and travel as required.
• Proficiency in MS Office (Excel, PowerPoint) and CRM tools.
• Entrepreneurial mindset with a passion for winning in competitive markets.