Social Media Manager

Our client provides businesses with a professional phone system that enables teams to manage customer calls efficiently. Their goal is to help businesses improve the quality of their customer interactions while enhancing operational efficiency.

Role Overview

We’re looking for a Social Media Manager with strong creative instincts, a strategic mindset, and a deep understanding of internet culture. This person will lead our client’s social media efforts, from curating content to managing campaigns, while making sure everything aligns with the brand.

If you’re someone who loves jumping on trends, turning insights into strategy, and using content to drive real business growth, this role is for you.

Key Responsibilities

• Own and manage all social media platforms (Instagram, Twitter/X, LinkedIn, TikTok)

• Monitor trends, viral content, conversations and tie them back to our client’s mission in a meaningful and timely way

• Plan, curate, and publish creative content across all platforms to increase engagement and visibility

• Collaborate cross-functionally with Product, Design, Growth, and Customer Success teams to support marketing campaigns

• Strategically manage organic and paid social campaigns from start to finish

• Use tools like Hootsuite to schedule, monitor, and analyse content performance

• Track performance metrics and optimise based on data and user insights

• Develop a consistent tone of voice that builds brand recognition and strengthens community trust

Key Success Metrics

• Growth in engagement rate and follower count across platforms

• Increase in link clicks and social-driven web traffic

• Improved brand visibility and consistency online

• Campaign success rates based on defined objectives (reach, engagement, conversions)

• Timely and relevant engagement with social trends

• Quality of content and alignment with brand essence

Requirements

• 3+ years experience managing social media for a brand, preferably in a fast-paced environment

• Strong understanding of social media algorithms, culture, and real-time marketing

• A creative thinker with the ability to execute ideas fast

• Proficiency in social media scheduling and analytics tools (e.g. Hootsuite, Buffer, Later, etc.)

• Excellent written communication skills and an eye for compelling visuals

• Familiarity with tools like Canva, CapCut, or Adobe Suite is a plus

• Analytical and data-driven, comfortable using insights to guide strategy

Benefits

• Be part of a company solving a deep and urgent problem for African businesses

• Collaborate with a smart, driven, and kind team

• Freedom to take ownership and innovate

• Opportunity to shape the voice of one of Africa’s most promising startups

• Work remotely with flexible hours

• Competitive salary and performance-based growth opportunities