Sales Officer

Job Description

• We are seeking a proactive and results-driven Sales Officer to identify business opportunities, acquire new customers, and grow sales within assigned markets and territories.
• The Sales Officer will be responsible for prospecting potential customers, presenting company products, following up on sales opportunities, negotiating within approved commercial terms, and achieving agreed sales targets.
• The ideal candidate will have strong communication and negotiation skills, good commercial awareness, and the ability to build and maintain productive customer relationships.

Responsibilities

• Identify and develop new business opportunities within assigned markets, territories, and customer segments.
• Prospect and engage potential customers through visits, calls, referrals, networking, and other approved sales channels.
• Present and promote the company’s products and services to prospective and existing customers.
• Understand customer requirements and recommend suitable products and solutions.
• Prepare and submit customer enquiries and quotation requests in line with approved pricing structures, terms, and company policies.
• Proactively follow up on leads, quotations, and sales opportunities to secure customer orders.
• Negotiate sales terms within approved limits and escalate requests requiring further authorization.
• Achieve agreed sales targets, customer acquisition objectives, and other assigned performance indicators.
• Build and maintain strong relationships with customers to encourage retention, repeat purchases, referrals, and account growth.
• Maintain regular contact with existing customers to identify additional sales opportunities and address commercial concerns.
• Coordinate with Client Services, Supply Chain, Production, and Accounts to support accurate and timely order fulfilment.
• Monitor customer orders and deliveries, providing necessary support to ensure a satisfactory customer experience.
• Follow up on outstanding customer payments in collaboration with the Accounts team and in line with approved credit terms.
• Maintain accurate and up-to-date records of leads, customer visits, sales activities, orders, and follow-up actions.
• Prepare periodic sales reports, forecasts, customer updates, and market feedback for management review.
• Monitor competitor activities, market trends, customer preferences, and pricing developments within assigned markets.
• Participate in sales meetings, customer visits, exhibitions, promotional activities, and other business development initiatives.
• Handle customer concerns professionally and escalate service, product, payment, or delivery issues to the appropriate department.
• Ensure compliance with company pricing policies, approval limits, customer terms, and sales procedures.
• Stay updated on the company’s products, market developments, and sales best practices, and recommend improvements where necessary.

Requirements
Competencies:

• Proven work experience as a Sales Officer, Sales Representative, Business Development Officer, or in a similar commercial role.
• Minimum of five years’ sales experience in the PVC piping industry.
• Strong sales, prospecting, presentation, and negotiation skills.
• Good commercial awareness, including pricing, customer terms, credit arrangements, and market dynamics.
• Ability to identify customer needs and convert sales opportunities into confirmed orders.
• Strong communication and interpersonal skills, with the ability to engage customers professionally.
• Ability to build and maintain productive relationships with customers and other business partners.
• Target-driven, self-motivated, and comfortable working with measurable sales objectives.
• Excellent organizational and time management skills, with keen attention to detail.
• Ability to plan customer visits, manage multiple opportunities, and prioritize sales activities effectively.
• Good problem-solving skills and the ability to respond professionally to customer concerns.
• Ability to work independently, collaborate across departments, and meet deadlines.
• Proficiency in Microsoft 365 (Outlook, Excel, Word, Teams) and ERP or CRM systems such as Dynamics 365.
• Willingness and ability to travel regularly within assigned territories.
• Integrity and discretion in handling customer, pricing, and commercially sensitive information.
• Bachelor’s degree or HND in Business Administration, Marketing, Sales, or a related field preferred, but not mandatory.

Interactions:

• Internal: Client Services, Supply Chain, Production, and Accounts.
• External: Clients, Distributors, and other Business Partners.

Application Closing Date
15th October, 2026.

How to Apply
Interested and qualified candidates should send their cover email and attach their resume to: [email protected] using "Sales Officer" as the subject of the email.

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