Telemarketer

Job title : Telemarketer

Role Summary

• The Telemarketer is the pipeline engine for a business targeting aggressive new customer growth. 
• This is NOT a passive call-center role. 
• You generate leads, qualify prospects, book appointments for field Business Development Managers (BDMs), and are directly responsible for ensuring those appointments convert to sales meetings. 
• Your success is measured not by how many calls you make, but by how many qualified leads become paying customers.
• You own the handoff: every appointment you book must be handed over to the relevant BDM the same day with full context, customer details, and confirmation — via email with management in copy. Appointments that are not handed over the same day are treated as appointments that never happened.
• You report to the Acting GM / Collections Officer and work closely with BDMs across Lagos, Ogun, and North-Central territories.

Key Responsibilities

• Lead generation: Make 50–80+ outbound calls daily to pharmacy owners and wholesalers. Qualify prospects against RxAll’s credit criteria before booking appointments.
• Appointment handover: For every appointment booked, send a same-day email to the relevant territory BDM with full customer details (name, address, phone, pharmacy type, credit interest level). CC the Acting GM and CEO. This is non-negotiable — appointments not handed over are appointments that never happened.
• Conversion tracking: Track every lead from first call through to customer onboarding. You are accountable for the conversion rate, not just the lead count. A lead that never converts is not a lead.
• Follow-up discipline: Maintain a structured follow-up calendar. Every prospect gets a defined follow-up cadence. No lead goes cold because you forgot to call back.
• CRM hygiene: Log every call with notes within 1 hour. Update lead status daily. Your CRM must be audit-ready at all times — if asked to walk through your pipeline, you should be able to show every active lead, its status, and evidence of last contact.
• Churned customer re-engagement: Contact assigned churned customers per the quarterly re-engagement plan. Document reasons for churn and report patterns.
• Retention support: Complete all assigned retention and follow-up calls within 24 hours of assignment.
• Reporting: Submit daily call reports by end of day. Submit weekly consolidated report every Sunday evening.

Key Performance Indicators (KPIs)

• Outbound Calls: Minimum 50 calls per day, 250 per week
• Lead Generation: Minimum 50 qualified leads per week submitted to BDMs with same-day email handover
• Appointment Setting: Minimum 25 confirmed BDM appointments per week, each with same-day email handover
• Lead-to-Conversion Rate: Minimum 20% of leads handed to BDMs must convert to paying customers within 60 days. This is the metric that matters most.
• Appointment Handover Compliance: 100% of appointments emailed to the relevant BDM on the same day, with Acting GM and CEO in CC. Zero tolerance for sitting on appointments.
• CRM Compliance: 100% of calls logged with notes within 1 hour
• Call Quality: 90%+ calls follow the approved script/framework
• Retention Calls: Complete all assigned retention/follow-up calls within 24 hours
• Win-Back: Contact all assigned churned customers per quarterly plan
• Weekly report submitted every Sunday by 6:00 PM WAT.

Qualifications and Experience

• Minimum OND (Ordinary National Diploma) in any field. Bachelor’s degree is an advantage.
• Minimum 2–3 years of experience in B2B telemarketing, telesales, or inside sales. Consumer outbound call center experience alone is not sufficient.
• Proven track record of lead-to-sale conversion, not just lead generation. You must be able to demonstrate how your leads became paying customers at a previous employer.
• Experience selling financial products, trade credit, pharmaceutical distribution, FMCG, or B2B services strongly preferred.
• Excellent phone manner: clear, confident, professional, and persuasive. Must be comfortable handling objections around interest rates, loan terms, and credit requirements.
• Proficient in Excel and CRM data entry. Comfortable with Google Sheets, Zoho CRM, and WhatsApp Business.
• Fluent in English and Yoruba. Hausa and Pidgin are strong advantages for multi-state coverage.
• Must be based in Ibadan or willing to relocate immediately.

Required Behavioral Competencies:

• Ownership mentality: treats every lead as your personal revenue target, not just a checkbox
• Process-disciplined: follows handover protocols, logging requirements, and reporting cadences without being reminded — ever
• Evidence-driven: documents everything — calls, commitments, handovers, follow-ups. If you did not document it, it did not happen
• Self-starter: does not wait for instructions on obvious next steps. If an appointment is booked, you hand it over. If a customer is not picking up, you try again. If a BDM needs context, you provide it without being asked.
• Resilient: maintains energy and professionalism through 250+ calls per week and constant rejection
• Accountable: owns conversion outcomes, not just activity metrics. “I made 250 calls” is not a result; “I generated 5 paying customers” is.
• Honest: does not inflate numbers, fabricate appointments, or claim work that was not done. Integrity is non-negotiable.

Compensation Structure:

• Commission: ₦2,000 per qualified lead that converts to a paying customer (tracked monthly). This is double the previous rate to incentivize conversion quality over lead volume.
• Performance Bonus: ₦30,000 monthly bonus for achieving 100%+ of lead-to-conversion target Benefits: HMO, pension, 13th month salary, phone allowance, data allowance Total OTE: ₦1,800k – ₦3,000k total annual compensation at full target achievement.