Brand Communication & Marketing Lead

BRAND COMMUNICATION & MARKETING LEAD

Employment Type: Full-Time Location: VGC (Island) Hybrid

JOB OVERVIEW

Our Client A Tech Company on the Island is seeking an experienced and strategic Brand Communication & Marketing Lead to lead the growth, positioning, and visibility of the company’s brand, The successful candidate will drive brand strategy, marketing, communications, demand generation, digital marketing, content, public relations, thought leadership, events, partnerships, employer branding, and customer engagement. This is a leadership role that combines strategic thinking with hands-on execution, using AI, automation, analytics, and creativity to build a globally respected consulting brand. Key Responsibilities

• Develop and execute the company’s overall brand and marketing strategy.
• Strengthen company’s positioning as an AI-powered business transformation and innovation consulting firm.
• Lead integrated marketing campaigns focused on revenue growth, lead generation, customer acquisition, retention, and market expansion.
• Manage brand identity, messaging, positioning, visual identity, tone of voice, and brand governance.
• Lead digital marketing activities including SEO, SEM, LinkedIn, email marketing, social media, website optimization, content marketing, and performance marketing.
• Develop and oversee a strong content strategy, including thought leadership articles, white papers, case studies, reports, videos, webinars, newsletters, and executive content.
• Lead corporate communications, public relations, media engagement, reputation management, and crisis communications.
• Build thought leadership and executive visibility nationally and internationally.
• Develop strategies for demand generation, marketing automation, CRM integration, sales enablement, and marketing-led revenue growth.
• Plan and oversee corporate events, executive roundtables, innovation summits, workshops, product launches, and industry engagements.
• Use AI, automation, analytics, personalization, and emerging marketing technologies to improve marketing performance.
• Track and report marketing performance, ROI, lead generation, brand awareness, digital growth, customer engagement, and other key KPIs.
• Build, mentor, and lead a high-performing marketing team.
• Collaborate closely with executive leadership, technology, growth, client success, operations, finance, consultants, and external partners.

Requirements

• Education: Bachelor’s degree in Marketing, Mass Communication, Brand Management, Business Administration, Communications, Public Relations, Digital Marketing, or a related field.
• Preferred: Master’s degree (MBA, Marketing, Communications, or Strategy) and professional certifications in Digital Marketing, Brand Strategy, AI, or Growth Marketing.
• Experience: 5–7 years of progressive experience in brand strategy, corporate communications, digital/growth marketing, demand generation, PR, executive communications, or marketing leadership.
• Minimum 5 years of experience leading multidisciplinary marketing teams.
• Experience in professional services, technology, consulting, or innovation is preferred.
• Proven ability to build brands and deliver measurable commercial/business results.

Key Skills

• Brand strategy and governance
• Integrated marketing and digital marketing
• SEO/SEM and performance marketing
• Content strategy and corporate storytelling
• Marketing automation and CRM
• Analytics and business intelligence
• Public relations and event marketing
• Employer branding
• AI applications and marketing technology (MarTech)

Leadership & Personal Attributes The ideal candidate should demonstrate:

• Strategic thinking and commercial awareness
• Strong executive communication
• Creativity and sound decision-making
• Stakeholder and team management
• Coaching and talent development
• Innovation and change leadership
• Integrity and professionalism
• Customer-focused mindset
• Data-driven decision-making
• Ownership, adaptability, resilience, and attention to detail
• Strong collaboration and bias for action