Head Marketing / Business Development

Job Description Responsibilities: Develop and implement a full-scale marketing strategy aligned with the company’s revenue and brand objectives. Establish the marketing department structure, including hiring and managing a team (digital marketers, content creators, social media managers, etc.). Define KPIs, budgets, and performance metrics to track marketing effectiveness. Drive lead generation and conversion strategies to meet the 1 billion Naira annual sales target. Develop high-ticket client acquisition strategies (luxury residential, corporate, hospitality, and real estate developers). Implement CRM strategies to nurture leads and maximize customer lifetime value. Build and maintain a strong luxury brand identity for the firm. Oversee content marketing, including blogs, case studies, and portfolio showcases. Manage PR efforts, partnerships, and influencer collaborations to enhance brand credibility. - Ensure consistent branding across all channels (website, social media, print, events). Lead digital marketing efforts, including SEO, PPC, email marketing, and social media advertising. Plan and execute high-impact offline campaigns (exhibitions, trade shows, networking events). Leverage visual storytelling (video marketing, 3D renderings, virtual tours) to attract clients. - Optimize the company website for lead capture and conversion. Manage the marketing budget efficiently, ensuring maximum Requirements: Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred). 5+ years of marketing experience, with at least 3 years in a managerial role (preferably in interior design, luxury real estate, architecture, or high-end retail). Proven track record of setting up a marketing department from scratch. Demonstrated success in driving sales growth (experience with high-value B2B/B2C clients is a plus). Strong expertise in digital marketing (SEO, SEM, social media ads), CRM tools, and analytics. Exceptional leadership, communication, and project management skills. Creative thinker with a keen eye for design and branding aesthetics Location: Maryland Remuneration: NGN 500,000 -600,000