Senior Marketing Officer

Job title : Senior Marketing Officer

Job Summary

• A financial services company is seeking a business-oriented and result-driven senior marketing officer to oversee the company’s ongoing marketing operation and drive strategic initiatives that align with business goals.
• The candidate will play a crucial role in scaling the organization, attracting loans and deposits from prospects, enhancing efficiency, and implementing operational excellence across the business development departments.

Responsibilities

• Develop and execute marketing plans and campaigns aligned with business objectives.
• Conduct market research and analyze trends to identify new opportunities.
• Plan and coordinate promotional events, sponsorships, and brand activations.
• Oversee the production of marketing materials (brochures, flyers, presentations, etc.).
• Maintain and update the company website and social media accounts.
• Collaborate with sales teams to generate leads and support business development.
• Track, measure, and report on the effectiveness of marketing campaigns.
• Ensure brand consistency across all marketing channels.
• Work closely with the CEO and executive team to develop and implement the company’s strategic goals and objectives

Requirements & Qualifications

• A Bachelor’s Degree in Marketing, Business Administration, Finance, or related field
• 6 to 8 years of experience and 2 years in a senior level.
• MBA or master’s degree within this field is an added advantage
• Experience within a fintech industry will be preferred
• Experience working in a banking sector is required.
• Proven track records of scaling organizations and leading cross-functional teams.
• Strong financial acumen and experience with budgeting, forecasting, marketing, and performance management.
• Excellent marketing, leadership, communication, and decision-making skills.
• The candidate must have a good understanding of financial regulations, lending, blockchain, digital payment, or related sectors.
• The candidate must be currently working on the island within a financial institution. Candidates with experience in marketing, an MBA, or a master’s degree will have an added advantage given the sector’s fast-paced, regulatory, and technology-driven nature.