Commercial Development Manager

Job Summary

• We are seeking a highly driven, result-oriented, and commercially minded Business and Commercial Development Manager to support the growth and operational efficiency of Abuja Precast Concrete Limited.
• The successful candidate will be responsible for generating new business, securing clients, increasing sales revenue, managing digital and social media platforms, developing the company’s market presence, and coordinating logistics and delivery operations.
• This is a KPI-based position, and the successful candidate will be expected to achieve clearly defined monthly and quarterly Key Performance Indicators (KPIs), particularly in client acquisition, sales generation, lead conversion, revenue growth, customer retention, and operational efficiency.
• The ideal candidate must be proactive, commercially aggressive, comfortable with meeting sales targets, and capable of using social media and digital marketing tools to identify, engage, and convert potential customers into paying clients.

Position Overview

• The role combines business development, sales and marketing, social media management, client acquisition, logistics coordination, and operations management.
• The successful candidate will be responsible for expanding the company’s customer base among contractors, developers, construction companies, estate developers, government contractors, project managers, and other bulk buyers of precast concrete products.
• The candidate will also manage the company’s social media presence and use digital platforms to generate qualified leads and convert online prospects into actual customers.

Key Responsibilities
Business Development & Sales:

• Develop and execute effective business development and sales strategies for concrete blocks, paving stones, kerb stones, interlocking stones, and other precast concrete products.
• Identify, prospect, and secure new clients, including contractors, real estate developers, construction companies, estate managers, government contractors, infrastructure companies, and individual bulk buyers.
• Generate new sales leads through direct marketing, networking, referrals, site visits, telephone calls, WhatsApp, email marketing, and digital platforms.
• Build and maintain strong relationships with new and existing clients.
• Develop and maintain an active database of prospects, clients, contractors, developers, and construction companies.
• Follow up consistently with prospective and existing customers to convert enquiries into confirmed orders.
• Prepare quotations, proposals, and commercial offers in collaboration with management.
• Negotiate with clients while protecting the company’s pricing and profitability.
• Monitor competitors, market prices, customer preferences, and emerging opportunities.
• Develop strategies to increase market share and sales revenue.
• Represent the company at industry events, construction sites, client meetings, exhibitions, and other business development opportunities.

Social Media Management & Digital Marketing:

• Manage and grow Abuja Precast Concrete Limited’s presence on Facebook, Instagram, TikTok, LinkedIn, WhatsApp Business, and other relevant platforms.
• Create and publish engaging content featuring the company’s products, projects, production processes, customer deliveries, product quality, and activities.
• Use social media and digital marketing campaigns to generate qualified leads and attract contractors, developers, construction companies, architects, engineers, estate developers, and other potential clients.
• Coordinate with management on paid advertising campaigns, maintain a consistent professional brand image, and identify emerging digital marketing opportunities to improve visibility and customer acquisition.
• Track engagement, enquiries, leads, conversions, and sales generated through digital campaigns, using social media analytics to evaluate performance and improve lead-generation strategies.

Logistics & Operations Management:

• Coordinate timely and cost-effective delivery of precast concrete products to customer sites.
• Plan transportation schedules and monitor product availability to ensure orders are fulfilled on time.
• Supervise logistics partners, trucks, drivers, loading teams, and dispatch operations.
• Maintain accurate delivery documentation and communication among sales, production, logistics, and customers.
• Resolve delivery issues promptly while controlling costs and ensuring compliance with company procedures and safety requirements.

Client Relationship & Customer Retention:

• Maintain regular communication with customers to encourage repeat business and strengthen long-term relationships.
• Improve customer retention by gathering feedback, resolving complaints promptly, and enhancing customer satisfaction.
• Identify upselling and cross-selling opportunities among key customers and high-volume buyers.

Reporting & Management Support:

• Prepare weekly and monthly business development reports.
• Provide management with regular sales pipeline and client acquisition reports.
• Track sales targets against actual performance.
• Prepare logistics and delivery performance reports.
• Provide recommendations to management on improving sales, marketing, customer acquisition, and operational efficiency.
• Maintain accurate records of prospects, clients, sales activities, enquiries, orders, and deliveries.

KPI & Performance Management

• This is a strictly KPI-based position. The successful candidate will be assessed based on measurable business and operational results.
• Key performance areas may include:
  • Monthly sales revenue generated.
  • Number of new clients acquired.
  • Number and value of new customer orders secured.
  • Lead generation and lead conversion rates.
  • Number of active business prospects maintained.
  • Conversion of online enquiries into paying customers.
  • Customer retention and repeat orders.
  • Timeliness and efficiency of customer deliveries.
  • Logistics cost management.
  • Customer satisfaction.
  • Quality and frequency of business development and operational reporting.
• Failure to consistently meet agreed monthly KPIs may result in performance review and other appropriate management action in accordance with company policy.

Required Qualifications & Experience

• Bachelor’s Degree in Business Administration, Marketing, Sales, Logistics, Supply Chain Management, or a related field.
• 3–8 years of proven experience in business development, sales, marketing, or operations, preferably within construction, manufacturing, building materials, real estate, or related industries.
• Proven track record of generating leads and converting prospects into paying customers.
• Strong understanding of construction supply chains and building materials distribution.
• Experience dealing with contractors, real estate developers, construction companies, and corporate clients will be an advantage.
• Demonstrable experience managing business social media accounts and using digital platforms for customer acquisition.
• Good knowledge of social media management and digital marketing tools.
• Ability to use platforms such as Facebook Business Suite/Meta Business Suite, Instagram, LinkedIn, TikTok, WhatsApp Business, Canva, Google Analytics, and other relevant digital marketing tools.
• Knowledge of social media advertising and paid lead-generation campaigns is highly desirable.
• Strong understanding of social media analytics, audience targeting, engagement, and conversion.
• Excellent communication, negotiation, presentation, and interpersonal skills.
• Strong sales and client relationship management abilities.
• Excellent planning, organizational, and problem-solving skills.
• Ability to work independently and under pressure in a fast-paced production and field-based environment.
• Strong numerical and analytical skills with the ability to interpret sales and performance data.
• Must be highly target-driven, proactive, accountable, and results-oriented.
• Must be comfortable working with monthly and quarterly sales and operational KPIs.

Salary
N200,000 - N350,000 per month.

Application Closing Date
4th October, 2026.

How to Apply
Interested and qualified candidates should submit their CV and cover letter to: [email protected] using the job title as the subject of the email.

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