Social Media Manager

Social media is more than publishing posts consistently. It is an opportunity for businesses to build relationships with their audiences, communicate their value, and support their wider marketing objectives. As an Embedded Social Media Manager at CareerBuddy, you will work as part of a client's team, managing its social media activities from planning and content coordination through publishing, community engagement, and performance reporting.

You will help translate the client's business goals into a practical social media strategy, maintain a consistent brand presence, and use audience and performance insights to improve what the team does.

Who are we looking for?

• You are an experienced social media professional with at least 2 years of experience managing social media accounts for businesses, brands, or organizations.
• You understand how different social media platforms work and how content should be adapted for each audience and format.
• You are skilled at planning content calendars, coordinating creative production, and maintaining a consistent publishing schedule.
• You can write engaging social media copy and identify content formats that support different objectives.
• You understand community management and can respond to comments, questions, and complaints with good judgment.
• You are comfortable reviewing social media analytics and using performance data to inform content decisions.
• You are organized, proactive, and able to work with designers, writers, video editors, and other stakeholders.

Your Responsibilities...

• You will work with the client's team to understand its business goals, target audiences, brand voice, and social media priorities.
• You will develop and maintain social media content calendars across the client's relevant platforms.
• You will create and coordinate social media content, including captions, graphics, short-form video concepts, and other assigned formats.
• You will adapt content to suit platforms such as LinkedIn, Instagram, TikTok, Facebook, or X, depending on the client's audience and strategy.
• You will schedule and publish approved content using relevant social media management tools.
• You will manage community engagement, including responding to comments and messages and escalating sensitive or complex issues.
• You will monitor social media performance and prepare reports on relevant metrics such as reach, engagement, audience growth, clicks, and conversions.
• You will identify content opportunities, trends, and platform developments relevant to the client's business.
• You will recommend and implement improvements based on audience feedback and performance insights.

What Success looks like...

• Social media content is published consistently and aligns with the client's brand and objectives.
• Content is relevant to the intended audience and adapted appropriately for each platform.
• Community interactions are handled professionally, accurately, and within agreed response expectations.
• Social media performance is monitored and reported accurately.
• Recommendations are informed by evidence and contribute to improving content performance.
• The client's team can rely on you to manage assigned social media activities with ownership and sound judgment.

To be considered for this role we should have...

• At least 2 years of relevant social media management or digital marketing experience.
• A portfolio of social media accounts, content calendars, campaigns, or work samples you have managed or contributed to.
• Experience using relevant social media platforms and their native analytics.
• Familiarity with tools such as Meta Business Suite, Buffer, Hootsuite, or comparable scheduling platforms.
• Strong copywriting, communication, and community-management skills.
• Basic proficiency in Canva or similar creative tools.
• The ability to interpret social media metrics and prepare performance reports.

Challenges you may face in this role

• Managing content across multiple platforms with different audience expectations.
• Maintaining a consistent publishing schedule while responding to changing priorities.
• Handling sensitive comments, complaints, or reputational risks.
• Working with creative teams and stakeholders to obtain timely approvals.
• Interpreting performance data when results are inconsistent or conversion tracking is limited.

The Goodies...

• The opportunity to work directly with a client's marketing or communications team.
• Exposure to different brands, audiences, and social media strategies.
• The opportunity to develop your content planning, community management, and analytical skills.
• A role where your work helps businesses build stronger relationships with their audiences and achieve their marketing goals.