Marketing and Communications Lead (Insurance Tech)

Location – Lagos (Island)

Job Type: Full-time

Work Mode: Hybrid

About Company – Our client is one of the foremost Insurtech companies in Africa.

The company is seeking to hire a result-driven Marketing & Communications Lead who will drive the strategic vision for branding, marketing, and communications to amplify the company’s mission, accelerate customer acquisition, and strengthen their position as a leading Insurtech innovator in Nigeria.

The ideal candidate will bring high-impact leadership, combining strategic foresight with creative execution and data-driven decision-making. S/he will be responsible for elevating the brand presence, engaging key stakeholders, and driving measurable business growth in a competitive and evolving market.

Key Responsibilities:

Strategic Leadership & Brand Management

§ Develop and execute an integrated marketing & communications strategy aligned with business objectives, ensuring consistency across all touchpoints.

§ Define KPIs, success metrics, and reporting frameworks to measure the impact of marketing and communications initiatives.

§ Position the company as a thought leader in African Insurtech through compelling storytelling, PR, and strategic partnerships.

Digital & Growth Marketing

§ Oversee performance marketing, including SEO, paid media, email campaigns, and social media, to drive customer acquisition and retention.

§ Optimize website UX, content strategy, and conversion funnels to enhance lead generation and brand engagement.

§ Leverage data analytics to refine campaigns, improve ROI, and identify growth opportunities.

Stakeholder & Public Relations

§ Lead media relations, securing coverage in top-tier African and global tech, finance, and business publications.

§ Manage crisis communications and ensure brand reputation is protected and strengthened.

§ Collaborate with product, sales, and executive teams to align messaging and amplify key initiatives.

Team Leadership & Cross-Functional Collaboration

§ Build, mentor, and lead a high-performing marketing & communications team.

§ Partner with design, product, and growth teams to develop compelling campaigns, content, and go-to-market strategies.

§ Foster a culture of innovation, agility, and creativity within the team.

Requirements

§ Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA or advanced degree a plus).

§5+ years in marketing, communications, or brand management, preferably in fintech, Insurtech, or high-growth startups. 2+ of these years must be in a leadership position.

§ Proven success in developing and executing multi-channel marketing strategies (digital, PR, events, etc.).

§ Experience working with a marketing agency is highly valued.

§ Strong data-driven mindset with expertise in performance marketing, analytics tools, and CRM platforms.

§ Exceptional storytelling, writing, and presentation skills—able to distill complex ideas into compelling narratives.

§ Experience managing media relations, influencer partnerships, and PR campaigns in Africa.

§ Leadership experience with a track record of building and scaling teams.

Key Performance Indicators (KPIs):

§ Brand awareness & positioning

§ Lead generation & customer acquisition

§ Digital marketing performance

§ Client retention & engagement

§ Team & operational efficiency

§ PR & thought leadership

Skills & Competencies:

§ Strategic marketing & branding

§ Leadership and team-building skills.

§ Digital & growth marketing.

§ Communications & PR.

§ Influencing & Negotiation.

§ Creativity & Innovation.

§ Agility & Adaptability.

Benefits

Compensation: Base Pay is N600,000 Monthly net + other interesting benefits