Digital Marketer

About the Role

• We are looking for a results-driven Performance Digital Marketer to plan, run and optimise paid campaigns that bring in new players and keep existing ones active.
• You will own the performance marketing budget, track every naira spent against registrations, first deposits and player lifetime value, and scale the channels that work.

Key Responsibilities

• Plan, launch and manage paid campaigns on Meta (Facebook and Instagram), Google Ads, TikTok, X (Twitter), Snapchat and programmatic or native networks.
• Drive player acquisition and retention, with a focus on registrations, first-time deposits (FTDs) and reactivation.
• Manage affiliate, influencer and agency partnerships, including performance-based deals and tracking.
• Set up and maintain conversion tracking, pixels, promo codes, UTMs and attribution so that data is accurate.
• Run A/B tests on creatives, audiences, landing pages and offers to lower cost per acquisition (CPA) and improve return on ad spend (ROAS).
• Work with the Media & Creative team on ad creatives, matchday banners and promotional campaigns.
• Work with the Sales, CRM and Operations teams on promotions, bonuses and campaign launches.
• Monitor budgets, analyse performance and report weekly on key metrics (CPA, FTDs, ROAS, retention).
• Make sure all campaigns follow advertising regulations, platform policies and responsible gaming standards.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications or a related field.
• 2 to 4 years of hands-on performance marketing experience; experience in betting, gaming, fintech or another high-volume consumer industry is a strong advantage.
• Proven record of managing paid ad budgets and delivering measurable results.
• Solid knowledge of Google Analytics, Google Tag Manager, Meta Ads Manager and conversion tracking.
• Strong analytical skills, comfortable with spreadsheets and reporting dashboards.
• Understanding of affiliate marketing, CPA/revenue-share models and attribution tools.
• Good copywriting and creative-brief skills.
• Excellent communication skills and the ability to work under pressure in a fast-paced environment.
• Familiarity with the Nigerian sports betting market and player behaviour is an advantage.

What We Offer

• Competitive salary of ₦540,000 per month
• The chance to help build and grow a new betting brand in a fast-growing industry
• A collaborative, energetic team and room for career growth
• Training and development opportunities.

Application Closing Date
31st October, 2026. 

How to Apply
Interested and qualified candidates should send their CV to:  using “Performance Digital Marketer – Lagos”as the subject of the email.

Note : Include examples of campaigns you have run and the results you achieved.

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