Sales & Marketing Supervisor

Job Summary

YSG Chicken Co. Nigeria Limited is seeking an experienced, proactive, and results-driven Sales & Marketing Supervisor to oversee sales activities, coordinate marketing initiatives, supervise sales teams, acquire new customers, and drive revenue growth across our retail and wholesale distribution channels.

Key Responsibilities

• Supervise and coordinate sales and marketing activities across assigned retail outlets.
• Develop and implement strategies to achieve sales targets and increase revenue.
• Identify and acquire new wholesale and institutional customers, including hotels, restaurants, schools, supermarkets, and distributors.
• Supervise, motivate, and monitor the performance of sales personnel and field marketers.
• Execute marketing campaigns, promotional activities, and customer acquisition initiatives.
• Build and maintain strong relationships with existing and prospective customers.
• Monitor retail outlet sales performance and identify opportunities for improvement.
• Conduct market research and monitor competitors' activities.
• Ensure compliance with company sales policies, pricing, and payment procedures.
• Prepare and submit regular sales and marketing performance reports.

Requirements and Qualifications

• Minimum of HND/B.Sc. in Marketing, Business Administration, or a related field.
• Minimum of 3 years' experience in sales, marketing, or business development, preferably in FMCG, poultry, frozen foods, or food distribution.
• At least 1–2 years of experience in a supervisory or team leadership role.
• Proven track record of achieving sales targets and acquiring new customers.
• Strong leadership, communication, negotiation, and interpersonal skills.
• Good understanding of field marketing, retail sales, and wholesale distribution.
• Proficiency in Microsoft Office, particularly Excel, and basic sales reporting.
• Strong customer relationship management and problem-solving abilities.
• Must be proactive, target-driven, honest, and highly accountable.
• Willingness to travel for field marketing, customer visits, and outlet supervision.

Key Competencies

• Sales Leadership
• Business Development
• Customer Acquisition
• Marketing Execution
• Team Supervision
• Revenue Growth
• Customer Relationship Management