Regional Sales Manager - North

Job Purpose

To drive revenue growth, market penetration, and distributor effectiveness across the North region by leading the regional sales team, strengthening channel partnerships, and executing the company’s sales strategy for mobile phone accessories.

Responsibilities

• Develop and execute regional sales plans aligned with national targets.
• Achieve monthly, quarterly, and annual sales and distribution objectives.
• Expand market coverage and improve visibility of mobile phone accessory products.
• Manage and grow relationships with distributors, wholesalers, and key retailers.
• Identify and onboard new distributors and high-potential outlets.
• Ensure optimal stock availability and healthy stock rotation across the region.
• Lead, coach, and performance-manage Sales Representatives and Territory Sales Executives.
• Set clear KPIs, conduct regular field visits, and provide on-the-job coaching.
• Drive discipline in route-to-market execution and reporting.
• Monitor competitor activities, pricing, and promotions, provide regular market insights and sales forecasts to management.
• Ensure effective execution of trade promotions, product launches, and merchandising standards.

Qualifications and Requirements

• Bachelor’s degree in Business Administration, Marketing, or related field
  5–8 years’ sales experience in FMCG or consumer electronics.
• Minimum of 2–3 years in a regional or area sales management role.
• Strong understanding of the South East market dynamics.
• Proven experience managing distributors and field sales teams.