Product Specialist - Digital Business

Job title : Product Specialist – Digital Business

Job Purpose

• The Product Specialist – Digital Business is responsible for supporting the growth, positioning, presales, implementation, adoption, and ongoing support of the organisation’s Digital Business solutions.
• The role combines technical product expertise, presales support, customer engagement, solution implementation, product enablement, and market development. The Product Specialist works closely with the Business Development/Sales team, Business Unit Head, Product Managers, OEMs, technology partners, and customers to identify opportunities, demonstrate solutions, support Proof of Concepts (PoCs), facilitate implementations, and ensure successful adoption of digital business solutions.
• The role holder is also expected to maintain strong knowledge of emerging technologies and market trends across business automation, workflow automation, systems integration, data management, and related digital transformation solutions, contributing to increased market penetration, customer satisfaction, and revenue growth.

Key Responsibilities

Product & Market Development

• Support the evaluation, development, positioning, and promotion of Digital Business products and solutions. 
• Conduct market research to identify emerging customer needs, technology trends, and business opportunities. 
• Work with the Business Unit Head, Product Managers, and Business Development team to identify opportunities for new products and solutions. 
• Support the development of industry-specific use cases, solution propositions, and go-to-market strategies. 
• Monitor competitor offerings and market developments and provide relevant insights to management. 
• Identify opportunities to expand the organisation’s digital business portfolio and strengthen OEM/technology partnerships. 

Technical Presales & Business Development Support

• Collaborate with Business Development and Sales teams to identify and qualify opportunities for Digital Business solutions. 
• Provide technical support throughout the sales cycle, from opportunity identification through proposal, demonstration, PoC, and closing. 
• Conduct product demonstrations, technical presentations, workshops, and solution briefings for prospective and existing customers. 
• Develop industry-specific solution propositions and support the creation of technical proposals, presentations, and responses to RFPs/RFQs. 
• Participate in customer discovery sessions to understand business challenges and translate them into appropriate technology solutions. 
• Support the development and maintenance of a healthy pipeline for Digital Business solutions. 
• Provide technical input during commercial negotiations and solution discussions where required. 

Proof of Concept (PoC) & Solution Demonstration

• Plan and coordinate product demonstrations and Proof of Concept engagements. 
• Configure solutions and prepare relevant use cases, scenarios, and demonstration environments. 
• Work with OEMs, technology partners, and internal technical teams to resolve issues arising during PoCs. 
• Document PoC outcomes, customer feedback, lessons learned, and recommendations. 
• Ensure successful PoCs are converted into commercial opportunities wherever applicable. 

Product Implementation & Service Delivery

• Support and/or coordinate the implementation of Digital Business solutions for customers. 
• Work closely with internal technical teams, OEMs, and implementation partners to ensure successful deployment. 
• Participate in requirements gathering, solution configuration, testing, user acceptance testing, deployment, and post-implementation support. 
• Monitor implementation milestones and escalate risks, issues, and dependencies to the appropriate stakeholders. 
• Ensure solutions are implemented in accordance with agreed customer requirements and organisational standards. 
• Support post-deployment reviews and continuous improvement initiatives. 

Customer Support & Relationship Management

• Provide first-level product and technical support to customers after implementation. 
• Diagnose and resolve product-related issues or coordinate escalation to OEMs and technical partners where necessary. 
• Maintain regular engagement with customers to understand their evolving business and technology requirements. 
• Gather customer feedback and translate insights into product and service improvement opportunities. 
• Support initiatives aimed at increasing customer retention, repeat business, cross-selling, and wallet share. 
• Ensure customer issues and complaints are addressed promptly and professionally. 

Training & Product Enablement

• Develop and deliver product training, demonstrations, workshops, and knowledge-sharing sessions for customers. 
• Conduct internal training and enablement sessions for Sales, Business Development, Presales, and relevant technical teams. 
• Develop product guides, user materials, FAQs, presentations, and other enablement resources. 
• Support customer adoption and effective utilisation of deployed Digital Business solutions. 
• Maintain up-to-date product knowledge and ensure internal stakeholders understand product capabilities and value propositions. 

OEM & Technology Partner Management

• Maintain effective working relationships with OEMs, technology vendors, and implementation partners. 
• Coordinate with partners on product updates, certifications, technical support, training, PoCs, and customer engagements. 
• Stay informed about partner programmes, product roadmaps, certifications, pricing structures, and market developments. 
• Identify opportunities to strengthen the organisation’s partner status, product portfolio, and technical capabilities. 

Technology & Industry Knowledge

• Keep abreast of emerging technologies and trends in digital transformation, automation, integration, data management, and related fields. 
• Continuously develop technical and commercial knowledge relevant to the organisation’s Digital Business portfolio. 
• Obtain relevant professional and product-specific certifications. 
• Participate in industry conferences, workshops, seminars, webinars, and technology forums. 
• Share relevant industry insights and emerging opportunities with management and the wider team. 

Compliance, Documentation & Reporting

• Ensure compliance with approved company policies, processes, and procedures. 
• Maintain accurate records of customer engagements, PoCs, product demonstrations, implementations, and support activities. 
• Ensure appropriate documentation and data quality across product and customer records. 
• Prepare regular reports on product performance, pipeline development, customer engagements, PoCs, implementation status, and other relevant activities. 
• Escalate material risks, customer issues, delivery challenges, and compliance concerns to the Business Unit Head.

Required Qualifications & Experience

Education

• Bachelor’s degree in Computer Science, Information Technology, Engineering, Business, Information Systems, or a related discipline. 
• A relevant postgraduate qualification or professional certification will be an added advantage. 

Experience

• 3–5 years of relevant experience in product management, technical presales, solution consulting, business applications, digital transformation, systems integration, automation, data solutions, or a related technology field. 
• Experience supporting enterprise technology solutions through the sales and implementation lifecycle. 
• Experience working with OEMs, technology partners, or enterprise customers will be an advantage. 

Technical Knowledge & Competencies

• The successful candidate should demonstrate knowledge of:
• Digital business transformation solutions, Business process and workflow automation, Robotic Process Automation (RPA), Systems and application integration, Data management and data integration, Enterprise software solutions, API and integration concepts, Cloud and digital technologies, Solution architecture concepts, Technicaldemonstrations and Proof of Concepts, Product implementation and customer support, Technology partner/OEM ecosystems 
• Experience or certifications in platforms such as Automation Anywhere, Newgen, Microsoft Power Automate, Denodo, or similar technologies would be an advantage.

Core Competencies

Technical & Professional

• Product knowledge and solution expertise, technical presales, Solution presentation and demonstration, Proof of Concept management, Product implementation, Project coordination, Troubleshooting and problem-solving, Data and technology analysis, Market and competitor analysis.
• Business
• Commercial awareness, Business development support, Customer relationship management Opportunity identification, Solution positioning, Negotiation and influencing skills, Understanding of customer business processes.

Behavioural

• Excellent communication skills, Strong presentation skills, Customer-centric mindset Analytical and problem-solving ability, Teamwork and collaboration, Initiative and ownership Attention to detail, Ability to work under pressure, Adaptability and continuous learning 

Key Stakeholders

• The Product Specialist will work closely with:

Internal Stakeholders

• Business Unit Head, Business Development/Sales Team, Product ManagersPresales/Technical Teams, Project Management/PMO, Customer Success Team, Finance & Accounts, Governance, Risk & Compliance, Marketing & Communications.
• External Stakeholders
• Customers, OEMs, Technology Vendors, Implementation Partners, Strategic TechnologyPartners