Sales Manager - Spare Parts (Field Sales) - Eastern Region

HIRING - Sales Manager – Spare Parts (Field Sales)

Location: Eastern Region

Function: Spare Parts of 3W(Keke) & Accessories Field Sales

Our client is a global machinery distribution company focused on the distribution of high-quality products like power generators, automotive parts, lubricants, power tools etc. across various industries ranging from Automobile, Construction, Agriculture, Transportation, etc.

The company is seeking to hire a Sales Manager – Spare Parts who will be responsible for driving secondary sales and ensuring parts availability within an assigned territory through the dealer, distributor, and retailer network. This role requires a balance of on-the-ground execution and tactical territory management to ensure the company's genuine parts reach the end customer and achieve consistent market coverage.

The ideal candidate must be a field-focused, target-carrying professional who blends deep knowledge of retail off-take with a proven track record of hitting territory sales achievements. They must be a strategic executioner capable of expanding network coverage and running promotional activities under the guidance of the Senior Sales Manager to ensure the company's brands dominate the local market.

Key Responsibilities:

• Achieve assigned monthly, quarterly, and annual spare parts sales targets (primary and secondary) for the territory.
  
• Drive secondary sales by working closely with distributors, retailers, mechanics, and re-borers to improve parts off-take and availability.
  
• Execute network expansion through universal market mapping – identifying and tapping untapped towns, villages, and no-retailer territories.
  
• Identify and recommend new retailers, mechanics, and sub-stockists to improve width and depth of distribution.
  
• Ensure distributor and retailer stock health by promoting the right product mix and supporting liquidation of slow/non-moving parts (ABC/FMS).
  
• Implement commercial policy, schemes, and incentive programs at the field level and communicate them effectively to channel partners.
  
• Conduct mechanic meets, retailer meets, van campaigns, and road shows to build genuine-parts awareness and visibility.
  
• Manage credit and collections at the territory level, ensuring healthy outstanding and adherence to credit norms.
  
• Provide regular market intelligence – competitor activity, pricing, demand trends, and counterfeit/spurious parts movement.
  
• Maintain accurate reporting through DMS/CRM, including daily visit plans, order capture, and sales tracking.
  
• Build and maintain long-term relationships with channel partners to ensure loyalty and preference for genuine spares.
  

Requirements

• Graduate in any discipline; MBA / Diploma in Marketing an advantage.
  
• 4–8 years of field sales experience, preferably in spare parts / auto components / FMCG / lubricants distribution.
  
• Hands-on experience in secondary sales, distributor handling, and retail network development.
  
• Strong territory knowledge, relationship-building, and on-ground execution skills.
  
• Working knowledge of DMS/CRM and MS Office (Excel).
  
• Self-driven, target-oriented, and willing to travel extensively within the assigned territory; valid driving license preferred.
  

Targets and KPIs:

• Territory primary and secondary sales achievement (value & volume).
  
• Retail / mechanic coverage and number of active billing outlets.
  
• New retailer / sub-stockist additions.
  
• Product range sold and non-moving stock liquidation.
  
• Collection efficiency and overdue control.
  
• Market visit adherence and reporting discipline.
  

Benefits

500,000 Monthly Net + Commission + Other Benefits