Regional Business Manager

Job Summary

• Drive regional business growth and revenue by leading and managing a team of sales professionals, executing sales strategies, and building strong relationships with customers and partners to achieve business objectives and expand market share.

Responsibilities

• Strategic Sales Management: Develop and execute regional sales strategies to drive revenue growth, expand market share, and achieve business objectives.
• Analyse market trends, competitor activity, and customer needs to inform sales strategies.
• Stock Management: Optimize stock levels, inventory management, and logistics to ensure product availability, minimize waste, and reduce costs.
• Implement effective stock management processes and procedures to ensure regional compliance.
• Cost Management: Manage and control regional operating expenses, ensuring alignment with budget and company objectives. Identify opportunities to reduce costs, improve efficiency, and enhance profitability.
• Coaching, Mentoring & Training: Lead, coach, and develop a high-performing sales team, providing guidance, support, and training to enhance skills and knowledge.
• Foster a culture of continuous learning, innovation, and excellence within the regional sales team.
• Training: Identify skill gaps in the sales workforce through an accompanied market visit for Individual Development Plan (IDP), provide training tools (Computer,vehicles, SFA device, Tabs etc) 24/7 online presence for capacity building and effectiveness.
• In-depth knowledge and understanding of company policies and processes for alignment with business objectives.

Challenges:

• General economic environment
• Manning gap replacement
• Security threat and risk to life within the region
• Extensive travelling away from family
• Logistics delay in stock delivery
• Ravelling associated hazards.

Framework & Boundaries:

• This role reports to the G.M Sales & Operations and interfaces with Logistics, Finance and Supply Chain.

Job Dimensions:

• Key people measures – 1
• Key financial measures – sales turnover
• Key quality measures – N/A
• Key production measures – volume delivery.

KPIs

• 20% product penetration across all channels
• Conversion rate
• Call completion.

Requirements

• Minimum requirement of a First Degree / HND from a recognised institution with a grade not less than a Second Class Lower or Lower Credit in Economics, Business Administration or any numerate course.
• Added advantage: MBA
• Minimum requirement: 5 years of cognate experience
• Added Advantage: Professional Membership & Certifications
• Minimum requirement: ICAN.

Key Competencies Requirements:

• Wholesale and retail process expertise
• Analytical and problem-solving skills
• Leadership skills
• Technical skills
• Time management.

Application Closing Date
19th July, 2026.

How to Apply
Interested and qualified candidates should:

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