Head, Retail Sales

Job Summary

• The Head, Retail & Social Media will lead and oversee the day-to-day operations of the retail store while managing the company's social media presence to drive brand visibility, customer engagement, and sales.
• This role combines hands-on retail leadership with digital content strategy, ensuring a consistent and compelling brand experience both in-store and online.

Key Responsibilities 
Retail Operations:

• Coordinate promotions, product launches and in store campaign
• Monitor market trends and competitors activities
• Develop action plan to improve underperforming products
• Oversee and manage daily operations at the retail store to ensure efficiency and excellent customer experience.
• Develop and implement retail strategies to grow in-store sales, foot traffic, and customer loyalty.
• Monitor inventory levels, coordinate stock replenishment, and liaise with the distribution team to ensure product availability.
• Set and track retail sales targets; analyze performance data and implement corrective actions where needed.
• Recruit, train, supervise, and appraise retail staff to maintain a high-performing store team.
• Ensure the retail store maintains brand standards in presentation, merchandising, and customer service.

Social Media & Digital Engagement:

• Develop and execute a social media content calendar across platforms including Instagram, Facebook, X (Twitter), and LinkedIn, Tik-tok and whatsapp channel.
• Create and curate engaging content — posts, reels, stories, and promotions — that reflects the organistion’s brand voice.
• Grow the company's social media following and increase engagement through targeted campaigns and community management.
• Monitor social media trends, competitor activity, and audience insights to inform content strategy.
• Coordinate with the marketing team to align online campaigns with in-store promotions and product launches.
• Respond to customer inquiries and feedback on social media platforms in a timely and professional manner.

Reporting & Collaboration:

• Prepare regular reports on retail sales performance, social media metrics, and campaign outcomes for the Head of Marketing.
• Collaborate with the procurement and sales teams to support market expansion initiatives.
• Identify opportunities to improve the retail customer journey and digital touch points.

Qualifications & Experience

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 3–5 years' experience in retail management, with exposure to social media marketing.
• Demonstrated ability to manage retail teams and drive sales performance.
• Hands-on experience managing brand social media accounts with measurable results.
• Experience in publishing, books, education, or consumer goods retail is an added advantage.

Required Skills & Competencies:

• Strong retail operations and people management skills.
• Proficiency in social media platforms, content creation tools, and basic analytics (Meta Insights, Google Analytics, etc.).
• Excellent communication, storytelling, and brand representation skills.
• Commercial awareness with the ability to translate marketing activity into measurable sales results.
• Highly organized, creative, and capable of managing multiple priorities simultaneously.
• Proficiency in Microsoft Office Suite; familiarity with Canva or basic design tools is an advantage.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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