PR & Communications Specialist

Why This Role Matters

• The PR & Communications Specialist is the engine room of our media relations and content output.
• While the Account Manager leads client relationships and strategic direction, you are the person who makes the work happen: drafting press releases, building media lists, pitching journalists, tracking coverage, and ensuring every piece of content that leaves the agency is polished, precise, and on brief.
• This role is ideal for someone who loves the craft of communications; someone who writes well, thinks clearly, understands how newsrooms work, and takes pride in getting the details right.
• You will work closely with the PR Account Manager and across the wider team, supporting every active client account and helping to build the media relationships that underpin our reputation.

Role & Responsibilities 
Media Relations & Outreach:

• Draft, distribute, and follow up on press releases, media alerts, and pitch notes across client accounts.
• Build and maintain targeted media lists segmented by sector, beat, and publication.
• Pitch stories to journalists, editors, and producers across print, broadcast, digital, and social media.
• Handle inbound press enquiries, including requests for comment, product information, and official statements.
• Monitor media coverage daily and compile coverage reports with qualitative analysis.
• Maintain and grow relationships with journalists and media contacts through consistent, professional engagement.

Content Development:
Write and edit a wide range of content, including:

• Press releases
• Opinion editorials
• Feature articles
• Blog posts
• Client newsletters
• Social media copy
• Draft briefing documents, talking points, and Q&A sheets for client spokespeople ahead of interviews and events.
• Proofread and quality-check all written materials before distribution, ensuring accuracy, clarity, and adherence to client voice.
• Support the development of campaign materials, including fact sheets, case studies, and infographic briefs.
• Adapt content across formats and platforms, ensuring each piece is tailored to its intended audience and channel.

Campaign Support & Coordination:
Support the Account Manager in executing PR campaigns from planning through to reporting.
Coordinate logistics for media engagements, including:

• Press briefings
• Interviews
• Product launches
• Press tours
• Track campaign deliverables, deadlines, and milestones to ensure nothing falls through the cracks.
• Maintain organised records of all media interactions, client approvals, and campaign assets.
• Contribute to post-campaign analysis and reporting with data-driven and narrative insights.

Industry Awareness:

• Stay current with Nigerian and African media trends, emerging platforms, and shifts in the communications landscape.
• Monitor competitor activity and industry developments relevant to client portfolios.
• Identify news opportunities and proactive media moments that align with client objectives.

Qualifications / Requirements
Essential Requirements:

• Bachelor's degree in Communications, Public Relations, Journalism, English, Marketing, or a related discipline.
• Membership of the Nigerian Institute of Public Relations (NIPR) or the Chartered Institute of Public Relations (CIPR).
• Strong writing and editing skills with a demonstrable ability to produce clear, compelling copy under deadline.
• Sound understanding of the Nigerian media landscape, including:
  • Media sectors and beats
  • Editorial decision-making processes
  • Newsroom operations
  • Story development and placement
• Strong organisational skills with the ability to manage multiple tasks and client deadlines simultaneously.
• Proficiency with digital tools, including:
  • Media monitoring platforms
  • Social media scheduling tools
  • Collaborative workspaces
• Proactive and self-motivated approach with the ability to work independently in a hybrid work environment.
• Strong attention to detail and commitment to accuracy.
• Excellent interpersonal skills and the ability to build professional relationships with journalists, stakeholders, and clients.

Desirable Requirements
Four (4) or more years of post-university experience in:

• Public Relations
• Journalism
• Corporate Communications
• Experience working within or supporting an agency environment.
• Existing network of media contacts within the Nigerian market.
• Familiarity with communications within:
  • FMCG
  • Financial Services
  • Entertainment
  • Public Sector
  • Experience using media monitoring and analytics tools.

What Carpe Diem Matters Offers

• At Carpe Diem, we believe in championing personal growth and achievement. We are an ambitious team, and we are strongest when every member feels supported and valued as an individual.
• We are committed to building a meritocratic workplace with fair and transparent processes, meaningful opportunities for growth, and a culture where people are trusted to do their best work.
• We are an equal opportunity employer and do not tolerate discrimination of any kind.

Application Closing Date
30th June, 2026.

How to Apply
Interested and qualified candidates should:

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