Social Media Manager / Ads Strategist

Description

• We are looking for a creative and results-driven Social Media Manager / Ads Strategist to manage our social media platforms and develop advertising strategies that increase brand awareness, engagement, leads, and online sales.
• The ideal candidate should understand social media management, content strategy, Meta Ads, e-commerce marketing, and performance analysis.
• This is not just a content-posting role—we need someone who can turn our social media platforms and paid campaigns into measurable business results.

Key Responsibilities
Social Media Management:

• Manage Lance Trend's Instagram, Facebook, TikTok and other relevant social media platforms.
• Develop and execute a monthly social media content strategy.
• Create content calendars based on products, promotions, campaigns and business objectives.
• Write engaging captions, ad copies and promotional content.
• Monitor comments, messages and audience engagement.
• Stay updated with social media trends and identify opportunities to increase reach and engagement.

Ads Strategy & Management:

• Plan, set up and manage Meta Ads campaigns.
• Develop campaigns focused on awareness, traffic, WhatsApp enquiries, leads and sales.
• Conduct audience research and competitor analysis.
• Test different audiences, creatives, offers, placements and ad copies.
• Monitor and optimize campaigns to improve CPC, CTR, CPA, conversion rate and ROAS.
• Identify underperforming campaigns and make timely adjustments.
• Manage advertising budgets responsibly.

Content & Campaign Coordination:

• Work closely with the graphics designer, videographer and content team to develop marketing creatives.
• Provide clear creative briefs for images, videos, reels and advertisements.
• Develop promotional campaigns around products and seasonal offers.
• Assist in creating short-form video content for TikTok, Instagram Reels and Facebook.

Reporting & Analytics:

• Prepare weekly and monthly social media and advertising performance reports.

Track key metrics including:

• Reach
• Engagement
• Followers
• Website traffic
• Leads
• WhatsApp enquiries
• Cost per lead
• Conversion rate
• Advertising spend
• ROAS
• Provide recommendations based on campaign performance and data.

Application Closing Date
30th September, 2026.

Method of Application
Interested and qualified candidates should send their CV to:  using the Job Title as the subject of the mail.

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