Brand Manager - Corporate Marketing
Flour Mills of Nigeria Plc
Purpose
- Drive brand growth, strengthen market presence, and enhance consumer engagement by developing, executing, and optimizing brand strategies for assigned food product categories.
Responsibilities
- Develop and implement comprehensive brand strategies to achieve volume, revenue, and market share targets.
- Lead end-to-end brand planning, including positioning, messaging, and identity development.
- Conduct market research to gather consumer insights, competitor intelligence, and category trends.
- Initiate product innovation ideas and coordinate cross-functional teams for new product development.
- Manage brand budgets and allocate resources effectively to maximize ROI.
- Track brand performance using key metrics and recommend improvement actions.
- Collaborate with Sales, Trade Marketing, and Production to ensure brand consistency and availability across all channels.
- Build strong ag
- ency partnerships and oversee creative and media deliverables.
- Drive promotional activities and evaluate their impact on consumer behaviour and sales.
- Prepare periodic brand performance reports for management decision-making.
Requirements
Education:
- HND / Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or related field.
- Certifications in Brand Management, Digital Marketing, or Project Management is an added advantage.
- Membership in NIMN, CIM, or equivalent.
Experience:
- Five to Seven (5–7) years’ experience in brand management, preferably in FMCG or food manufacturing.
- Experience in digital marketing, product innovation, or trade marketing.
The Person Must:
- Have strong brand strategy and positioning skills.
- Excellent communication and presentation abilities.
- Strong analytical and numerical reasoning.
- Creativity and innovation mindset.
- Ability to manage cross-functional projects.
- Strong consumer and market understanding.
- Proficiency in Microsoft Office Suite and marketing analytics tools.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online
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Vacancy posted 11 hours ago
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