Digital Marketer

Job Summary: The Digital Marketer will be responsible for developing, implementing, and managing online marketing strategies to promote Telairvision's products and services. The ideal candidate will have a strong grasp of current marketing tools and strategies, be able to lead integrated digital marketing campaigns from concept to execution, and measure their success. Key Responsibilities: 1. Digital Marketing Strategy: o Develop and implement a comprehensive digital marketing strategy to increase brand awareness, drive traffic, and generate leads. o Define and track key performance indicators (KPIs) for digital marketing efforts. 2. Content Creation and Management: o Create, curate, and manage digital content across all digital channels, including websites, blogs, social media, and email campaigns. o Collaborate with the design and content teams to produce high-quality content that aligns with brand guidelines and marketing goals. 3. SEO and SEM: o Optimize website and content for search engines (SEO) to improve organic search rankings. o Plan and execute pay-per-click (PPC) campaigns, including keyword research, ad creation, and performance analysis. 4. Social Media Management: o Develop and implement social media strategies to increase engagement and grow our online community. o Monitor social media channels and respond to customer inquiries and comments in a timely manner. 5. Email Marketing: o Design and execute email marketing campaigns, including newsletters, promotional offers, and automated workflows. o Segment email lists based on customer behavior and preferences to improve targeting and effectiveness. 6. Analytics and Reporting: o Track and analyze website traffic, social media engagement, and campaign performance using tools such as Google Analytics. o Provide regular reports and insights to management, highlighting areas for improvement and opportunities for growth. 7. Budget Management: o Manage the digital marketing budget, ensuring all campaigns are cost- effective and deliver a positive return on investment (ROI). 8. Stay Updated: o Keep up-to-date with the latest digital marketing trends, tools, and best practices. o Suggest and implement new digital marketing strategies to stay ahead of the competition. Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience as a Digital Marketer or similar role.
• In-depth knowledge of various digital marketing channels, including SEO, SEM,

social media, email marketing, and content marketing.  Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.

• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.