National Sales Coordinator

Job Summary

• The National Sales Coordinator will support the planning, coordination, implementation, and monitoring of the company's national sales activities to achieve revenue targets, expand market share, and strengthen relationships with customers and distribution partners across Nigeria.
• The role involves coordinating regional sales teams, monitoring sales performance, managing sales reports and forecasts, ensuring effective product distribution, and supporting the implementation of sales and marketing strategies.
• The successful candidate will work closely with the Sales, Marketing, Supply Chain, Finance, Regulatory Affairs, and others to ensure efficient commercial operations and compliance with applicable regulations.

Key Responsibilities
Sales Planning and Performance Management:

• Coordinate the implementation of national sales strategies, plans, and targets in line with the company's business objectives.
• Consolidate and monitor sales performance across all regions, territories, and product categories.
• Track actual sales against targets, identify performance gaps, and recommend corrective actions.
• Prepare weekly, monthly, quarterly, and annual sales reports for management review.
• Support the development of sales forecasts, budgets, and business plans.
• Analyse sales trends, market demand, competitor activities, and territory performance to identify growth opportunities.

Sales Team Coordination:

• Coordinate the activities of regional sales coordinators, territory sales representatives, and other field sales personnel.
• Monitor field sales activities, call plans, customer coverage, and sales productivity.
• Support the development and implementation of sales performance indicators and reporting standards.
• Organise national sales meetings, periodic performance reviews, and sales training sessions.
• Follow up on agreed sales action plans and ensure timely submission of field reports.
• Identify sales team capability gaps and recommend appropriate coaching and development initiatives.

Distributor and Customer Management:

• Coordinate relationships with distributors, wholesalers, and other approved customers.
• Monitor distributor performance, order fulfilment, product availability, and stock levels across assigned markets.
• Support the development of effective distribution channels to improve product penetration and market coverage.
• Coordinate customer account reviews and follow up on outstanding orders, delivery issues, and service concerns.
• Work with the Finance team to monitor customer credit exposure, collections, and compliance with approved credit policies.
• Support initiatives to improve customer retention, satisfaction, and long-term business relationships.

Sales Operations and Reporting:

• Maintain accurate sales databases, customer records, territory information, and performance dashboards.
• Consolidate sales orders and coordinate with Supply Chain and Logistics to support timely product availability and delivery.
• Monitor inventory levels, product movement, expiry dates, and potential stock-out or overstock situations.
• Coordinate the preparation of sales presentations, business reviews, and management reports.
• Support the administration and effective use of the company's CRM, ERP, and other sales management systems.
• Ensure sales documentation is complete, accurate, and submitted within established timelines.

Marketing and Business Development Support:

• Work with the Marketing team to coordinate product launches, promotional campaigns, trade activities, and approved customer engagement initiatives.
• Monitor the effectiveness of sales promotions and marketing programmes against agreed objectives.
• Identify new markets, customer segments, distribution opportunities, and potential business partnerships.
• Provide feedback from the field on customer needs, product acceptance, pricing trends, and competitor activities.
• Support the development of strategies to increase market share, product visibility, and sales of the company's product portfolio.

Qualifications & Experience

• Bachelor's Degree / HND in Marketing, Business Administration, Sales or a related discipline.
• MBA or Professional Certification will be an advantage
• 5 - 8 years of relevant FMCG sales experience.
• Experience in distributor management, sales reporting, forecasting and territory coordination.
• Strong Excel and data-analysis skills; Power BI and ERP/CRM experience are advantages.
• Excellent analytical, communication, planning, coordination and problem-solving skills.

Application Closing Date
5th November, 2026.

How to Apply
Interested and qualified candidates should forward their CV and Application Letter to: using the job title as the subject of the email.

Note : Only Shortlisted candidates will be reached.

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